Business Guide: Top 10 Business Thinkers Of The World

 

It is indeed a challenge to manage a business profitably in the current competitive global market. Managers need to constantly seek new ideas which enable to stay ahead of their competitors. Due to this scenario, there is a huge demand for business thinkers like Professor Clayton Christensen.

Here are the top 10 business thinkers who are popular among executives all over the world.

Clayton Christensen

Clayton M. Christensen is the Kim B. Clark Professor of Business Administration at the Harvard Business School. He is well-known for his theory of disruptive innovation. He is the business guide and the co-founder of Innosight, a management consulting firm specializing in innovation. His books are referred by top executives all over the world.

W. Chan Kim and Renee Maborgne

They co-authored the business strategy book “Blue Ocean Strategy”, which is referred by top executives worldwide. Both are professors of strategy and management at INSEAD, one of the world’s leading graduate business schools. Both are experts in business strategy.

Vijay Govindarajan

Vijay Govindarajan (popularly known as VG) is the Earl C. Daum 1924 Professor of International Business at the Tuck School of Business. He is an expert on innovation and strategy.

Jim Collins

Jim C. Collins is a well-known American author, lecturer and business consultant. He is an expert on the subject of company sustainability and has written books like “Good to Great”, “Great by Choice” and “How the Mighty Fall: And Why Some Companies Never Give In.” These books are referred by senior managers all over the world.

Michael Porter

Michael Eugene Porter is the Bishop William Lawrence University Professor at Harvard Business School. He is regarded as the father of modern corporate strategy. His model to analyze competitive position in the industry is used extensively.

Roger Martin

Roger Martin is the Dean of the Rotman School of Management at the University of Toronto, Canada. He is well-known for his book “The Opposable Mind: How Successful Leaders Win Through Integrative Thinking”, which is referred by many managers all over the world.

Marshall Goldsmith

Marshall Goldsmith is a leading executive educator. He created the 360-degree feedback technique, which is used extensively by many MNCs. This technique has brought in transparency into many organizations.

Marcus Buckingham

Marcus Buckingham is a British-American business consultant, researcher, author and motivational speaker. He created StrengthsFinder, a personal assessment tool. He has written many self-help books.

Don Tapscott

Don Tapscott is an author, business consultant and speaker. He specializes in innovation and business strategy. His books “Paradigm Shift”, “The Digital Economy” and “Growing Up Digital” are hugely popular among executives worldwide.

Malcom Gladwell

Malcolm T. Gladwell is a British-born Canadian author and speaker. His book “The Tipping Point” looks at how small things make a huge difference. He is currently based in New York City.

Knowledge is power. By incorporating the ideas of the above-mentioned business thinkers in your business, you can definitely move miles ahead of your competitors.

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Business Guide: Top 10 Business Thinkers Of The World

Email Marketing: How To Get More Email Click Throughs On Your Email Campaigns

Email marketing is a form of direct marketing wherein the business uses electronic mail (popularly known as email) for marketing efforts. In a broad sense, every email sent to a prospective and an existing customer can be considered email marketing.

Email marketing is hugely popular all over the world as it is quick and effective. Businesses in the United States alone have spent $1.51 billion on email marketing in 2011.

The challenge for a marketer is to get more click throughs on their email campaigns. Here are some tips on how to achieve this.

In today’s competitive world, many people, things and events occupy an average human being’s mind space. The chances of the person opening your email are more if you send it twice.

While resending the email, it is advisable to send to only those who would not have opened the first email. Change the subject line. It is a good idea to add a note which says something like “In case you have missed the first message…” Or you may emphasize on a different benefit. It is a good idea to send on a different day of the week.

People all over the world endeavor to get the best bargain while purchasing anything. It is an inherent human quality. It is advisable to use the word “FREE” in your email campaign. This is a powerful word, which generates more click throughs.

Keep your message short and to the point. People do not have time to go through lengthy messages. A study showed that shorter copy for the main call-to-action ensured that the secondary link offers gained more attention.

A study conducted by Bitly (a URL shortening and bookmarking service company) found that links have a half life! Half life is the amount of time at which a link will receive half of the clicks it will ever receive after it has reached its peak.

The half life of a link on Facebook is 3.2 hours and on Twitter is 2.8 hours. To make the most of the social media, tweet (and post to Facebook) the link of your latest email campaign after you email the message.

It is a good idea to retweet and repost the same after around three hours. A study shows that the second chance social posts generate an additional 50 percent clicks. But you should not overdo it.

It is a good idea to use an autoresponder to send automated follow ups. You only need to create informative message series once. Your autoresponders will do the rest month after month, year after year; sending out automated follow-ups.

Autoresponders are usually used to follow up with new list subscribers, new customers, repeat customers, new prospects, abandoned shopping cart cases and people who would have showed interest in specific products.

The more the autoresponders (that send out follow up messages targeted to specific topics), the more that click throughs. Many autoresponders are available on the internet.

By incorporating the above-mentioned guidelines into your email marketing strategy, you can be assured of high email click through rate.

 

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Email Marketing: How To Get More Email Click Throughs On Your Email Campaigns

 

Restaurant Marketing- How to increase customers to your business

When it comes to restaurant marketing many restaurateurs underestimate the impact of online marketing. More and more people are looking to Google, Facebook, Twitter, and other social media networks when looking for a place to eat or anything else for that matter. If you do not have any internet presence you are sure to lose out against your competition. Even if your restaurant is the best with bad marketing your business may end up in trouble financially.

Restaurant Marketing- How to increase customers to your business

With the tightening of many peoples budgets, luxury items like eating out and expensive luxury goods in the middle-class market are the first to take a hit. If you are not getting your restaurant noticed using marketing online then you are more likely to be one of the casualties of the recession.

There are many businesses right now who are nowhere near a recession they are making a fortune getting customers online. Like Robert Kiyosaki says most people are just one skill short of making a huge breakthrough in their income. Not marketing properly or spending thousands on old fashioned out of date advertising techniques is one sure way to lose your business fast.

Learning to market online is a sure way to more business and even a great way to make more income streams from the business you already have. Many restaurants would greatly benefit from an extra 15 takeaway orders per night. That’s not a lot but could make or break your business. I went in to a takeaway last night and was talking to the owner he was telling me how quiet business was they only had 15 orders on Saturday night.

Which is not good if you are paying three or 4 staff to work plus overheads on the business. If their business was listed no1 on Google in their town or the nearest two towns. They could definitely pull in a few more orders ..  Or if a group of 3000 people who live in that town who support the local football get told by their friends what a wonderful meal they had there. That could surely also pull in a few orders as good news travels fast.

We had a few Greek restaurants and I also worked in many restaurants including two Michelin star restaurants and a five-star hotel. so I have have seen a lot of outdated ways of marketing which are still being used to this day.   I have been marketing online since 2005 so I understand how online marketing works. I offer 1 To 1 Internet Coaching for business owners. I also am involved in an amazing system which can be very useful for getting your website in the public eye.

Everyone on our team has Free Access to me and the cost of this starts from only $25 a month which is kind of a no brainer I cannot guarantee how long I will be able to continue to offer this service but if you would like to take advantage of it or my cashback business which can also generate you more local customers too. Click on the cashback link or alternatively click on the link below to become a member of our team. Let’s get your restaurant marketing skills tuned up today.

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Restaurant Marketing- How to increase customers to your business

 

Easy Video Editing-Makes Editing Videos A Breeze

As technology improves we keep getting easier and better ways to market online. There are a number of alternatives when choosing a way to market your business or services. Video marketing has become one of the best ways along with webinars to market a product and service online. I have tried many different methods of marketing online with videos as there are a few models.

One of the hardest things for many people starting out online especially with video marketing is How to edit their videos. Up until now there was no really easy video editing software available online. Camtasia was good but requires some training to figure out how to use it. It just wasn’t straight forward for newbies.

Often at the start or the end of videos many people start their video too early or take a while to switch off their software.Leaving long periods of no sound in the video, If you are a little nervous about making videos and new to it, in fact even an experienced marketer is guilty of this. Chances are you might use filler words in your videos like em,like, and when used too much sounds a bit weird. That is where having an easy video editing software comes in handy. So you can get rid of them.

My Amazon s3 hosting costs me about 50 cents a month which is pretty awesome it is very cheap and highly recommended. I have bought and tried lots of different similar software to this one. Like S3 Media Player Wistia ETC..  But when compared with this software Wistia costs a fortune at about $1200 dollars a year for a Pro Account. This is a much better alternative and a one off payment and you own the hosting account.

Lets put it this way  Wistia hosting costing $1200 a year and Camtasia Studio costing a few hundred dollars .. I feel like I am getting the best of both worlds using this easy Video editing software. There are lots of other cool features I haven’t mentioned here that you can see in the videos above. In fact top Marketers who only normally sell their own stuff are even talking about it..

If you are not making videos and you are a website owner you need to realize a few things.

  1. Videos convert better than writing articles and sales copy.
  2. Video keep people on your website longer resulting in longer website visits which the search engines love this will help your websites rankings as well.
  3. Most people are also watching videos on their smart phone now this is a whole new generation of people you and your business can tap into with this video editing software.
  4. There is an app for your android phones or Iphone it so you can upload your videos directly to your Amazon S3 hosting or You Tube account straight from your smartphone.
  5. Using video will Automate your business, you can be selling stuff 24/7 via your videos while you are lying on a beach somewhere with your feet up.
  6. You can do screen recordings with this bit of software and do drawings etc and record them as a video easily just like with Camtasia but it is even simpler.
  7. You can do it the easy way or the difficult way the choice is yours but whether I was just starting out online or an experienced marketer I would definitely go for the easy and most up to date way possible. When it comes to marketing my online business.

 

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Easy Video Editing-Makes Editing Videos A Breeze

Are You Buying A Job Or Building A Business

In the video below Andrew Reynolds Explains The Difference between buying a job or creating a business, many people are under the illusion that their self empoyed work is in fact a business when it really a job. Which category does your income streams fall into to?

If you are working a job or being a full time self employed worker find out how we can teach you to build a residual monthly income that pays you even while you sleep.

 

 

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Are You Buying A Job Or Building A Business

Network Marketing Tips That Can Improve Your Business A lot of people say that learning how to be successful in-network marketing is a difficult task. The thing is though to be successful in-network marketing you have to educate yourself as much as possible. The only way you can hope for success is if you learn as much as you can and apply yourself, so look at the tips in this article and see what works for you. If you want to build a successful network marketing business, you should be practicing relationship marketing. By listening carefully and paying attention to the things that people need, you gain their trust and are able to help them in a personal way. The special attention you show other people, now will pay off substantially in the future. Whether you are just getting into network marketing or are a seasoned marketer, it is important to realize what products and services will be the most viable sources for your time. Avoid items that have a trend or fad stigma attached to them because at some point, they will exit the market as fast as they came into it. One of the biggest pitfalls that people involved in network marketing encounter is laziness or simply getting too comfortable. Even though network marketing can give you results very quickly, it is not a get rich quick scheme. It requires work! Therefore, to be successful you should treat it like any other job and set hours each day dedicated to your job. You MUST treat your network marketing strategy as a business. That means you need to make sure that everyone around you is getting ample compensation for their help. If your dentist puts your marketing material out in his office, make sure to give him something back in return. Goodwill will reap great rewards! Some network marketers think that the more people they’re talking to, the better odds of success they will have. Well, this isn’t entirely true. You can’t go marketing micro-brewed beers at a local park full of parents and kids. Pay attention to who you’re marketing your goods to, and you will attract many more members. Put your network marketing material EVERYWHERE! At your local church, in their newsletter, in a community newsletter, on forums, on Craigslist, even at the local supermarket on their community corkboard. The more eyes that see your promotional information, the more sign-ups you’re likely to get. Make sure you’re only posting it in places that are likely to get the right kind of people reading it, though. For example, a school probably isn’t the best place to post an ad. If you are struggling with network marketing, make use of the internet. There are many forums and discussion boards focused on network marketing success, and the people there are happy to help. Don’t join these communities with the intent of using those people to promote your product, however. Everyone there has their own product to sell, and they won’t appreciate it. When you are new to network marketing, be wary of the multitudes of supposed ‘marketing gurus’ you may find. Unfortunately the internet is filled with tons of pseudo-experts on any topic you can dream of. Many sites that offer you help with your network marketing needs are new to the business themselves. Put a photo of your children at your computer to remind you of why you’re working so hard at your network marketing business. If you don’t have kids, maybe a photo of your pet, your mom, or the mansion you’d like to buy some day will motivate you. Focus on your goals to achieve your dreams! Avoid high pressure sales tactics as much as possible. By using high pressure tactics, you are showing your potential contacts that you are under stress. If you let off the pressure a little on your potentials, they will see that you aren’t feeling stressed, which makes them more likely to trust you. Network marketing is a business like any other and that means you need to develop a business plan. If you just decide to “wing it,” you are pretty much guaranteeing that you are going to go down in flames. Develop your plan, write it down and stick to it. Failure to plan becomes a failure to succeed. Be honest with your reps and manage their expectations. Don’t bring them in saying that they are going to make 10,000 dollars in the first month. It’s tempting to give them these big dreams in the hopes that they’ll just work their butts off and make it. The problem is that when they don’t make it they will get discouraged and give up entirely. Network marketing requires a strict schedule. Your business will grow methodically over time if you work at it each day. Setting a schedule to make progress in small steps each day is much more achievable than trying to make big steps and overwhelming yourself so that nothing gets done. A great tip that can help you become successful at network marketing, is to simply take initiative. Don’t be afraid of failure. If you’re afraid of failure, you’ll be hesitant to make decisions or you might not even make any decisions at all. Decisions must be made, in order to make money. Answer your customer’s questions as thoroughly as possible, both online and when you meet them face to face. Do not simply refer people to general information available directly from the company. Reword this information in your own words and address them personally. It will be easier to convince people if they feel they are dealing with an individual. Have full comprehension of whatever you will be promoting. You can’t invoke enthusiasm into others about a product if you don’t genuinely hold those feelings of enthusiasm yourself. Network marketing relies on how you interact with your customers: your passion is your best tool. The tips found in this article are a good place to start with your network marketing. You can use the information here and take into account additional information you can find wherever you can and use it towards your network marketing endeavors. Apply yourself to the best of your ability and success should follow. Or you can click the link below and see how we can help you transform your life and business the way we have.. Just go ahead and Click On the link below Enter your email

 I am going to personally help you set up your blog. Train you what to do and how to do it. Yes you can get personal access to me on skype 1 on 1 and get help with anything you need.

 

New Google keyword tool alternative – You’re Fired

When it comes to marketing online anyone who has been taught by online marketers anything about SEO or even paid advertising will understand the power of keywords and keyword searches. Throughout my time marketing online I have bought and used a number of different online keyword research tools and software.

Check It Out For Yourself

 

Recently I had just been using the Google Keyword tool again but after watching this video and putting what it says to the test and seeing the results.  I am afraid the Google keyword tool will not be required…  One of the other things that I also love about this awesome piece of software is that It brings in results from websites that are buyer based.. Yes keywords from people sitting with their credit cards out ready to make their next purchase.

People who are on Ebay and Amazon from all the online marketing tutorials I have had over the years I realise the power in having a bunch of buyers arriving at your product or services…    Credit cards at the ready heck knows I am one of them when I saw this little baby tonight I instantly pulled out my debit card..  Just watch the video and see the demonstration and see what you make of it yourself.  I personally am finding keywords like I never thought possible…

 

Check It Out Here

 

New Google keyword tool alternative – You’re Fired

 

Twitter tips: Twitter habits that indicate that you are spamming

Created in March 2006, Twitter is an immensely popular social networking website. More than 340 million tweets are generated

daily. Many individuals and businesses are realizing the opportunity it offers to increase their online presence and website traffic. There are many ways of increasing your followers on microblogging website. You can make significant positive impact on the lives of many people using this wonderful tool.

While using this online social networking service, it is very important to refrain from spamming. Spam is frowned upon in the online world, more so on social networking sites like Twitter, Facebook, Google Plus and Pinterest. According to Twitter tips from social media experts, you will definitely lose followers if you spam.

Here is a brief overview of some popular twitter activities that may indicate that you are spamming.

Excessive use of inspirational quotes

It is alright to use inspirational quotes occasionally. They bring in that feel-good factor into your followers. But if your feed is replete with inspirational quotes your are more likely to appear like a spammer and will lose followers.

DM auto-responders

DM (direct message) gives you a great opportunity for one-to-one interaction with friends. It is a great and a warm way to welcome a new friend. DM loses its authenticity when it is automated.

A personalized direct message sent a few days after a person has followed you goes a long way in building long term relationship with that person. People get into social media to interact with other people, not with bots.

Bulk tweets

Bombarding your followers with tweets is a guaranteed way of losing them. You will receive a higher CTR by tweeting one to four times per hour, especially midweek or weekends.

Twitter tips: Twitter habits that indicate that you are spamming

The goal of creating a Twitter account is to increase your online presence and to get more traffic to your website. Otherwise no point in having a twitter account. This is easily accomplished by increasing the number followers. Many tools enable you to auto-follow your followers.

The more followers you have the more responsible you need to be. Keep your followers engaged. Respond to their queries. Offer solutions through your product or service. While doing all these take great care not to spam.

Abusive use of hashtag

This is a definite Twitter spam. Hashtag (#) is used to make keywords or topics in a tweet. It was created organically by Twitter users as a way to categorize messages. Hashtag is added before keywords. This facility makes it easy for people to search in Twitter.

#Never #spam #with #hashtags. People will unfollow you immediately when they get a tweet from you like this. To put it simply, it looks ugly. While it is advisable to use hashtags, it is not a good idea to use more than two hashtags per tweet. Use hashtags only on tweets relevant to the topic.

Twitter is a wonderful tool which has more than 140 million active users. By incorporating the above-mentioned tips while using Twitter you will be able to make the most of this awesome tool.

This article was written by a guest blogger Srikanth Rhadikrisna

The points made in this post are not views shared by me on Twitter Marketing

I share mine here www.thetwitterplan.com

Twitter tips: Twitter habits that indicate that you are spamming

 

Millionaire By 26-Jonathan Budd How To Be Unstoppable

 

Prosperity-tour

Millionaire By 26-Jonathan Budd How To Be Unstoppable

When it comes to the subject of money, financial education is very important if you do not learn to control money. Then money will control you
  1. The love of money is the root of all evil.

    The lack of money is the root of all evil.

    Robert T Kiyosaki
  2. In school we learn that mistakes are bad, and we are punished for making them. Yet, if you look at the way humans are designed to learn, we learn by making mistakes. We learn to walk by falling down. If we never fell down, we would never walk.

    Robert T Kiyosaki
  3. Workers work hard enough to not be fired, and owners pay just enough so that workers won’t quit.

    Robert T Kiyosaki
  4. Whenever you feel ‘short’ or in ‘need’ of something, give what you want first and it will come back in buckets. That is true for money, a smile, love, friendship. I know it is often the last thing a person may want to do, but it has always worked for me. I just trust that the principle of reciprocity is true, and I give what I want.

    Robert T Kiyosaki

Successful People Build Teams. These teams trample over individuals together people can do a lot more. All the most successful people in the world do and have build large teams.

The team building formula will show you the strategies you need to build your own powerful teams, so you can create more success in your life or business.