Apple has a feature known as screen time that shows the screen time of the phone. i.e the time that you used the phone. A study suggests that the average screen time among the users is 4 hours. Where do you think these people spend this time?
Most of the time is spent on social media. The platform is so engaging that people never get bored of it. Business is not a game of luck but a game of skills. If you wish to beat your opponent, you have to see the right opportunity and you have to act on it. In this instance, it’s the impact of social media.
I had no idea that out there, there is a brand known as FOREVER 21, but when it launched its first showroom in India, the brand made sure that everyone would know them and they did it very beautifully and effectively using social media. Similarly, there are so many marketplaces online where you can start selling without building up your own website you can become a Shopclues Seller, Flipkart Seller, Paytm Seller or Snapdeal Seller.
This is the power of social media and this is what all businesses want from their social media platform. But they should understand that this is not an overnight job and they have to be patient to get such results. Other benefits of social media are as follows:
- Target a specific audience
- Higher traffic
- Increased brand awareness
- Improved search engine ranking
- Higher conversion rates
- Better customer satisfaction
- Improved brand loyalty
- More brand authority
- Helps to gain market insights
Social Media can also play a vital role when any seller wants to sell on amazon and showcase the products to the millions of customers worldwide.If you want these benefits, here are some tips you should try for your social media’s success:
1. Know your competition:
This is the only place where having competition is good news.
Many businesses are not able to use social media platforms efficiently as they do not know which platform to target and which is the right audience. Well, this problem is solved by your competition in this case.
Search for your competition and find which sites they are using. Register on the same platforms and then you can adjust your strategy. The advice is to target the big fish as they are obviously doing it right and thus they have that much followers and engagement.
Learn from them and then you can adjust your project scope accordingly. Now that you know which social media platform you have to target and know the right audience, you can now compare their posts and engagement rates with yours. This way you will know which type of content works best with your audience and then you can post accordingly.
2. Be committed:
You are checking your competition just to know what they are doing right. You cannot expect the same result as they have been there for ages now and you are a newbie here. You have to understand that this will take time, but only those who are able to benefit from the fruit name social media marketing are dedicated enough to wait.
It’s hard to create great content, come up with something different, grow an audience and increase engagement, this is the reason why many small businesses give up after a few months. But has anything great come at no cost? Here, commitment is the cost.
It will take about 8 months to a year to get good engagement. It all depends on the planning. Make an annual plan and stay committed. If there is a deviation, correcting it is an option but giving up is not. You can use a project management tool to create your plan and then you can compare what went wrong or where the deviation was.
3. Listen to customers rather than promoting:
If people just want to see your products then they can visit your website, so why should they stay connected to you over social media platforms? Well, give them a reason!
Build your social media platform around listening to your customers, rather than just promoting your business. Social media is much more than just promoting your business, it is a platform where you can communicate with your customers or future ones.
People are looking at social media pages as a place where all their queries can be solved and they can be served better. Be open to all the questions as a happy customer will become your best customer as they will share this happy incident with friends and family and thus they will also become your customer.
Moreover, no one is better than your customer for inspiration for your content. Social media is a goldmine of content. See what people are doing and engage with them so that you can get more inspiration and ideas and thus you would be able to upload really great content.
4. Make your customers feel engaged:
People trust people and not faceless brands.
You should respond to all the posts that are directly addressed to you and the hashtags too. Don’t be that girl that looks at everything and replies to nothing. If people are mentioning your brand, you should have the courtesy to reply to them.
This is best shown by Mcdonalds, in one incident, a girl tweeted that she misses Mcdonalds, and in reply to her tweet, Mcdonalds replied that they miss her too by mentioning her name. Make sure that you personalize all your activities.
By greeting all the customers by their name states that you care for them and that all the messages are carefully crafted.
5. Post frequently:
People will not go to the search bar to search for your name and see your posts. They will see only what the sites show them and the sites will show them what they have liked the most and the posts that were recently posted.
This shows people that you are active and on top of the latest trends.
The followers want to know all the latest information the moment it occurs and therefore you should post as frequently as you can. If you want the follower to keep following you and be engaged at the same time, once a month post won’t work. You should post at least once a week and with the introduction of stories, you have to post the stories every day.
So, for all the people who are planning to start an ecommerce business, start with blogging on your site with topics such as how to use paytm which is a simple topic and could be understood by anyone.
6. Engage with the latest trends and issues:
I follow a page that posts facts over Instagram and today only I came across a fact that stated that all project management and task management software is seeing a 20% growth in the traffic due to the work from home situation following coronavirus.
Someone’s loss is someone’s gain. This has always been how business works. You just have to recognize when it is your time. And this is clearly the time of task, project and work management software. Such software is offering special discounts because of the coronavirus and is earning tons of customers. You just have to learn how to turn a situation in your favour.
7. Make your posts visual:
Some people use just simple letters for their captions and some use emoticons.
You are addressing all the people and therefore you should use all the available things to make your content appealing to all the people. Make your content different every time. You should use images, GIFs, videos, etc. to make your post more interesting. There should be something for everyone. This will highly benefit your post’s accessibility.
Mohit is an ECommerce Enthusiast and Owner of MohitECommerce. He is Working With Many Vendors in Different Categories of Products Across Various Marketplaces. He is Very Good at Amazon Seller Training, Amazon FBA, Amazon Seller Registration, Amazon Brand Registry, Amazon Account Suspended (Making Plan of Action). He Likes To Help All Type of Businesses Mainly Small and Medium Businesses Which are eager to Step in Online Business.
This entry is a kind contribution from Mohit Sharma