Archives For Social Media Tips

Apple has a feature known as screen time that shows the screen time of the phone. i.e the time that you used the phone. A study suggests that the average screen time among the users is 4 hours. Where do you think these people spend this time?

Most of the time is spent on social media. The platform is so engaging that people never get bored of it. Business is not a game of luck but a game of skills. If you wish to beat your opponent, you have to see the right opportunity and you have to act on it. In this instance, it’s the impact of social media.

I had no idea that out there, there is a brand known as FOREVER 21, but when it launched its first showroom in India, the brand made sure that everyone would know them and they did it very beautifully and effectively using social media. Similarly, there are so many marketplaces online where you can start selling without building up your own website you can become a Shopclues Seller, Flipkart Seller, Paytm Seller or Snapdeal Seller.

This is the power of social media and this is what all businesses want from their social media platform. But they should understand that this is not an overnight job and they have to be patient to get such results. Other benefits of social media are as follows:

  1. Target a specific audience
  2. Higher traffic
  3. Increased brand awareness
  4. Improved search engine ranking
  5. Higher conversion rates
  6. Better customer satisfaction
  7. Improved brand loyalty
  8. Cost-effective
  9. More brand authority
  10. Helps to gain market insights

Social Media can also play a vital role when any seller wants to sell on amazon and showcase the products to the millions of customers worldwide.If you want these benefits, here are some tips you should try for your social media’s success:

1.   Know your competition:

This is the only place where having competition is good news.

Many businesses are not able to use social media platforms efficiently as they do not know which platform to target and which is the right audience. Well, this problem is solved by your competition in this case.

Search for your competition and find which sites they are using. Register on the same platforms and then you can adjust your strategy. The advice is to target the big fish as they are obviously doing it right and thus they have that much followers and engagement.

Learn from them and then you can adjust your project scope accordingly. Now that you know which social media platform you have to target and know the right audience, you can now compare their posts and engagement rates with yours. This way you will know which type of content works best with your audience and then you can post accordingly.

2.   Be committed:

You are checking your competition just to know what they are doing right. You cannot expect the same result as they have been there for ages now and you are a newbie here. You have to understand that this will take time, but only those who are able to benefit from the fruit name social media marketing are dedicated enough to wait.

It’s hard to create great content, come up with something different, grow an audience and increase engagement, this is the reason why many small businesses give up after a few months. But has anything great come at no cost? Here, commitment is the cost.

It will take about 8 months to a year to get good engagement. It all depends on the planning. Make an annual plan and stay committed. If there is a deviation, correcting it is an option but giving up is not. You can use a project management tool to create your plan and then you can compare what went wrong or where the deviation was.

3.   Listen to customers rather than promoting:

If people just want to see your products then they can visit your website, so why should they stay connected to you over social media platforms? Well, give them a reason!

Build your social media platform around listening to your customers, rather than just promoting your business. Social media is much more than just promoting your business, it is a platform where you can communicate with your customers or future ones.

People are looking at social media pages as a place where all their queries can be solved and they can be served better. Be open to all the questions as a happy customer will become your best customer as they will share this happy incident with friends and family and thus they will also become your customer.

Moreover, no one is better than your customer for inspiration for your content. Social media is a goldmine of content. See what people are doing and engage with them so that you can get more inspiration and ideas and thus you would be able to upload really great content.

 social media tips for small business owners

4.   Make your customers feel engaged:

People trust people and not faceless brands.

You should respond to all the posts that are directly addressed to you and the hashtags too. Don’t be that girl that looks at everything and replies to nothing. If people are mentioning your brand, you should have the courtesy to reply to them.

This is best shown by Mcdonalds, in one incident, a girl tweeted that she misses Mcdonalds, and in reply to her tweet, Mcdonalds replied that they miss her too by mentioning her name. Make sure that you personalize all your activities.

By greeting all the customers by their name states that you care for them and that all the messages are carefully crafted.

5.   Post frequently:

People will not go to the search bar to search for your name and see your posts. They will see only what the sites show them and the sites will show them what they have liked the most and the posts that were recently posted.

This shows people that you are active and on top of the latest trends.

The followers want to know all the latest information the moment it occurs and therefore you should post as frequently as you can. If you want the follower to keep following you and be engaged at the same time, once a month post won’t work. You should post at least once a week and with the introduction of stories, you have to post the stories every day.

So, for all the people who are planning to start an ecommerce business, start with blogging on your site with topics such as how to use paytm which is a simple topic and could be understood by anyone.

6.   Engage with the latest trends and issues:

I follow a page that posts facts over Instagram and today only I came across a fact that stated that all project management and task management software is seeing a 20% growth in the traffic due to the work from home situation following coronavirus.

Someone’s loss is someone’s gain. This has always been how business works. You just have to recognize when it is your time. And this is clearly the time of task, project and work management software. Such software is offering special discounts because of the coronavirus and is earning tons of customers. You just have to learn how to turn a situation in your favour.

7.   Make your posts visual:

Some people use just simple letters for their captions and some use emoticons.

You are addressing all the people and therefore you should use all the available things to make your content appealing to all the people. Make your content different every time. You should use images, GIFs, videos, etc. to make your post more interesting. There should be something for everyone.  This will highly benefit your post’s accessibility.

Author Bio:

Mohit is an ECommerce Enthusiast and Owner of MohitECommerce. He is Working With Many Vendors in Different Categories of Products Across Various Marketplaces. He is Very Good at Amazon Seller Training, Amazon FBA, Amazon Seller Registration, Amazon Brand Registry, Amazon Account Suspended (Making Plan of Action). He Likes To Help All Type of Businesses Mainly Small and Medium Businesses Which are eager to Step in Online Business. 

This entry is a kind contribution from Mohit Sharma





Grow Your Business And Stay In Touch With Your Customers

At one point in time, many businesses viewed the world of social media as a playing ground for kids. Those days are long gone. In today’s society, social media sites provide a valuable tool for marketing and branding any business. With such a level of importance placed on these sites, it is equally important to make your social media marketing plan an effective one. In this article we will give you a few tips for starting out right.

Think twice before retaining the services of a social media promotion firm. Many of these types of companies are fraudulent and scam business owners that are inexperienced in Internet marketing. These companies use proxy servers and registration bots to create thousands of accounts on Twitter, YouTube and Facebook. Your money will have been wasted sending you marketing message to accounts no one will ever see.

Connect your blog to Linkedin by putting a share button at the top of the page. Because of its nature, Linkedin has users who are generally people with influence who have higher incomes, meaning plenty of potential customers with money to spend on your products and services. With more than 100 million people using Linkedin, it is a great opportunity using social media to market your business without spending a dime.

When working with social media marketing, you should always remember that you are speaking to individual people, and not the masses. The tone of your postings should be directed towards personal level for maximum success. It takes some practice to develop the right voice, but over time and with practice you will be able to communicate effectively.

Keeping track of comments, reviews, and blogs related to your business is an important part of social media marketing. There are many tools that you can take advantage of to alert you when new content about your business is posted. Keeping track of what others, particularly past customers, are saying about you is a great way to identify areas where your business could use improvement. It is also a good way to see which parts of your business have been effective.

You should create a Youtube channel to post reviews of your products and other videos relevant to your industry. You can set up your account so that your videos are posted right away on certain social networks. This will save you time and prevent you from forgetting to update a site.

Make sure Twitter is included in your Facebook menu. Facebook’s settings on your fan page sets this up as a standard settings, so it does not take much effort on your part. Plus, it gives your followers yet another way to stay connected to your website or blog. The more options you give for customers to stay connected, the more involved they are likely to be in visiting your site and sharing the link with others.

Learn the posting patterns on social sites. The peak traffic times for many of these sites are at 7 A.M., 5 P.M. and 10 P.M. and those are the times that you should be sure to post something new. If you post more than those three times, be sure that you are posting something unique and interesting, but limit the total number of times you post each day.

One of the advantages of social media marketing is that it allows others to advertise your products and services for you. To take full advantage of this, incorporate one-click links on your product and service web pages that enable visitors to like it on Facebook or tweet it on Twitter. It has been proven that recommendations made by friends are far more likely to convince potential customers to make purchases than most marketing tactics employed by businesses.

Make use of company branding on social media sites. Prominently locate your company logo on key pages, by making it your background or avatar. Choose one color scheme and implement it across your website and social media accounts. This will foster trust and familiarity among your followers. Use this opportunity to solidify your branding and create a name for the company you represent.

A sales pitch on social media must be both concise and to the point. You have to keep your reader engaged, and a large block of text will lose them quickly. Judicious use of images can really reduce the amount of text that is necessary.

One great idea for the content on your social media pages is to put up some great videos. If you have a video that people find especially funny or informative there is a chance that your viewers may pass these around to other friends which can increase the viewership of your page dramatically.

Don’t worry too much about making your site perfect. While it is important to give the people a lot of information, don’t let the fear of imperfection keep you from getting started. Just as in many things, you will need to learn a little as you go. Getting started is what is really important.

Get more people subscribing to your social media blog. Add buttons that will allow people to interact with your site by being updated of your new posts. People like to share things they appreciate with all of their contacts. Good buttons would be those for Facebook, Twitter, RSS, email, and LinkedIn.

You should always update your Facebook page with a message indicating that you have written a new blog post and a link back to the blog. This will increase traffic to your blog from your friends and generate the possibility that your friends will share your link on their page as well.

Social media is easily the hottest thing online these days, and failure to make the most of it could cost your business customers and profits. A good social media marketing campaign will bring you to the attention of an enormous pool of would-be customers and help build a unique brand identity for the products and services you offer. Read on to find some tips which will give you a basic knowledge of what it takes to market your company online through social media.
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Grow Your Business And Stay In Touch With Your Customers

Try These Tips To Market Your Business With Social Media

Social networking is a powerful tool that can be utilized in many aspects of your life. While you might use social networking to keep up with your old college roommate, you might not know that the very same medium can be used to enhance your advertising. This article will outline how you can harness the power of social media marketing for your business.

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Make sure your blog has excellent content that engages, educates, and inspires. A great blog serves as the cornerstone of your social media marketing. When you create content that people cannot wait to read, they will keep coming back. The bottom line is that good content is what is behind any type of media, and social media marketing is no exception.

Do you run a blog? If so, the button that allows you to retweet should be near the top of all your posts. This makes sharing your blog on Twitter easier for others. You will get more exposure this way.

Your goal should be to initiate a conversation with your customers. The window for conversation is opened when a customer goes ahead and gives feedback. Don’t just simply respond, have a conversation with your customers. You can serve them better, and improve your business’s performance, by cultivating a genuine interest in what your customers want and need.

It takes patience to create a social media network. It is unlikely you will attract a huge following in a short time. It has happened in rare occurrences, but it is unlikely that you will receive viral following in just one night. You have to be patient; you will gain more followers over time.

Do some research about the company related games on Facebook. It is pretty easy to create a unique game that is related to what you have to offer. Facebook’s games have proven invaluable for some popular brands, especially when they go viral. Think about having a professional designer create a game for your business.

Use the questions and answer feature of LinkedIn. LinkedIn’s Q&A works like a large discussion forum: look up questions related to your products or industry and write useful answers to them. You could also post a link to one of your articles if you do not have time to write something.

Who is your target audience? Find out what they’re using social media for, what content they want and how long they linger on this site.

A great way to get more followers on social media is to offer exclusive discounts and coupons to people who follow or like your page. Your consumers can feel like they’re in a special club where they get discounts from their profiles, and that can boost your profits with extra sales.

Make it really easy for consumers to subscribe to your blog. Have a “subscribe” button easily located on your page, and make sure it is visible with an easy-to-read font and color. Also mMake the process of subscribing short and simple. If people can handle this task easily, they are more likely to do it. If more individuals subscribe, then business will increase.

Use your business name as your usernames for social media websites. This will protect you from seeing your business’ name used by others in posts or content that you feel is inappropriate to your business. You can use this name when ever you are ready to get into social media marketing.

Don’t overuse Facebook by sharing items that have been around for a long time and don’t have anything new about them. Your followers will be content with just a few quality posts a day, so don’t overdo it. Pick things that amuse you, or useful facts that relate to your market niche. Make sure it’s something you think people will want to read about. Stay away from annoying quizzes or surveys that have no real worth to customers.

Keep your eyes on the prize when it comes to social media marketing. Don’t make your business page about yourself. Keep the focus on your company, your product or your services. Keep your personal updates and information on your own personal page and make sure to keep the two separate.

Tie together your social media profile’s blog and your LinkedIn profile to gain more power in marketing. In order to get real results with minimal effort, all you need to do is fix a button to your blog allowing LinkedIn users to share it. This allows visitors to your blog to easily share your site with other people, maximizing your exposure. As you may potentially reach 100 million people, this can be a very successful form of marketing.

Link your social media blog to email. In some circles, this may be considered old hat, but there is still plenty of market to be tapped via email. You can simply add a ‘subscribe via email’ link to your page that will allow fans to get on your mailing list.

When using social media marketing, you cannot limit yourself to one area of the internet. Since there are many different social media sites in existence, there are many opportunities to reach potential customers. Join every social media option available and take full use of the resources they offer to get the best results.

As the number of followers on your site increases, you should make a point to have it highlighted on your blog. You want your readers to see how many followers you have on Twitter or Facebook. If they are not a follower yet, this may get them to want to be like your other readers and follow you too.

Right after you publish a new blog post, you should update your online social network page. Your social networking followers will be able to know that when your page is updated this means there is fresh new information out there for them to read. It will help retain constant traffic going through your site.

As you can see, implementing social media marketing does not need to be difficult or even boring. Social media marketing is a fresh way of reaching out to current and new customers, while allowing for honest and open communication between you and your clients. Create a business page on your favorite social networking website and enjoy enhanced exposure today.

Try These Tips To Market Your Business With Social Media

Add Social Media Buttons To Your WordPress Blog Or Website

Add Social Media Buttons To Your WordPress Blog Or Website