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Digital Marketing for the Financial World: Mastering the Art of Customer Acquisition

Regi — August 3, 2023

Digital finance has become a fundamental way of spending and making money. E-commerce accounts for over 20% of all total global retail sales, and it’s only bound to get bigger as the years pass. That’s why it’s such a ripe opportunity for digital marketers to expand their clientele.

However, simply adapting traditional methods to phones and computers isn’t enough. New strategies and technologies are developed every day, but there are fundamental tenets you can ascribe to that makes digital marketing a solid choice for the finance industry.

Digital Methods

Financial businesses need to develop a custom-made digital strategy centered around their customers for effective customer acquisition. The focus is on using data to make informed decisions and using technology to meet customer needs.

Rather than just transferring traditional marketing methods to the online environment, digital marketing’s strengths lie in what traditional marketing can’t accomplish. Its incredible reach and speed of implementation are unmatched, so think big with your methods.

Understanding Data

Data is crucial in digital marketing. It provides important insights into customer behaviors, preferences, and financial habits. This information allows financial companies to create specific and personalized approaches, leading to improved customer retention.

On a personal level, data also helps marketers understand their customers better. The “feeling of being marketed to” is often the result of marketers not quite honing on what their customers want. Hard data makes marketers more in tune with what the trends are saying.

Individual Approach

A strategy that personalizes marketing messages to fit specific customer profiles increases customer engagement, satisfaction, and loyalty. Personalization comes from effective data understanding and is crucial for successful digital marketing.

As mentioned above, data helps marketers be more personal, and this is where they can manifest that to customers. Chatbots, consensual targeted marketing, special offers, and even just holding conversations with customers through comments are better when backed by digital data.

Streamlined Marketing

Streamlining was difficult in the days before the internet. There was no way to see what every business was doing with their style at a moment’s notice. For example, the infamous story where Ray Kroc got angry at his partners in franchising for diverting too far from the McDonald’s identity that he wanted to build.

Marketing automation technology helps to make marketing tasks more efficient and improves the customer experience. This technology assists in ensuring that your brand, no matter where in the world, can provide the same, reliable service that it does on its home turf.

Online Networking

Social media platforms such as Facebook, Twitter, LinkedIn, and Instagram are the new faces of online marketing. Being active on these platforms and sharing important content is crucial for growth in the modern market. Social media allows that personal touch that many other methods of online marketing simply don’t allow for.

It’s good to maximize all those platforms, but make sure to give priority to the ones giving you the most engagement. That usually means the audience you want is right there. Paired with Search engine optimization (SEO), you’ll be providing valuable content, ensuring mobile-friendly web design, and building trust with potential customers.

Website Refinement

The process of improving your website to enhance the customer experience is called conversion optimization. This may involve simplifying website navigation, improving the landing page, or reducing the number of steps to complete a transaction. Remember, most people only spend a few seconds on most sites.

If their first impression is anything negative, this significantly reduces the chances of them visiting your website again. A responsive website that’s clear about where things are supposed to go makes loyal customers. Your website is your virtual headquarters. Nobody wants a headquarters where the floor is wet and the power is always out.

Providing Quality

The biggest mistake that many marketers make is that marketing is all there is. There’s bragging about “being able to sell water to a fish”, but that’s the type of marketing that only works once. If people catch on to the fact that you’re overhyping a service, negative word-of-mouth will overpower any good marketing on your part.

Creating valuable, relevant, and engaging content can significantly increase customer acquisition. Content that explains difficult financial concepts, provides investment insights or offers financial advice can attract potential customers and establish your business as a trusted source of financial information.

Final Note

Digital marketing is a strategic approach to customer acquisition in the financial world. It is about understanding the customer, using data to make decisions, and using technology to improve processes. The fundamentals above will get your foot in the door, but digital marketing is a multi-headed beast.

There are so many ways to tackle it, and it seems every secret uncovered leads you down a rabbit hole of more strategies. Stick to what’s trusted as a safety net, but never allow yourself to stagnate. In the competitive financial sector, digital marketing provides an irrefutable advantage.

Email Marketing: How To Get More Email Click Throughs On Your Email Campaigns

Sotiris — November 6, 2016

Email Marketing: How To Get More Email Click Throughs On Your Email Campaigns

Email marketing is a form of direct marketing wherein the business uses electronic mail (popularly known as email) for marketing efforts. In a broad sense, every email sent to a prospective and an existing customer can be considered email marketing.

Email marketing is hugely popular all over the world as it is quick and effective. Businesses in the United States alone have spent $1.51 billion on email marketing in 2011.

The challenge for a marketer is to get more click throughs on their email campaigns. Here are some tips on how to achieve this.

In today’s competitive world, many people, things and events occupy an average human being’s mind space. The chances of the person opening your email are more if you send it twice.

While resending the email, it is advisable to send to only those who would not have opened the first email. Change the subject line. It is a good idea to add a note which says something like “In case you have missed the first message…” Or you may emphasize on a different benefit. It is a good idea to send on a different day of the week.

People all over the world endeavor to get the best bargain while purchasing anything. It is an inherent human quality. It is advisable to use the word “FREE” in your email campaign. This is a powerful word, which generates more click throughs.

Keep your message short and to the point. People do not have time to go through lengthy messages. A study showed that shorter copy for the main call-to-action ensured that the secondary link offers gained more attention.

A study conducted by Bitly (a URL shortening and bookmarking service company) found that links have a half life! Half life is the amount of time at which a link will receive half of the clicks it will ever receive after it has reached its peak.

The half life of a link on Facebook is 3.2 hours and on Twitter is 2.8 hours. To make the most of the social media, tweet (and post to Facebook) the link of your latest email campaign after you email the message.

It is a good idea to retweet and repost the same after around three hours. A study shows that the second chance social posts generate an additional 50 percent clicks. But you should not overdo it.

It is a good idea to use an autoresponder to send automated follow ups. You only need to create informative message series once. Your autoresponders will do the rest month after month, year after year; sending out automated follow-ups.

Autoresponders are usually used to follow up with new list subscribers, new customers, repeat customers, new prospects, abandoned shopping cart cases and people who would have showed interest in specific products.

The more the autoresponders (that send out follow up messages targeted to specific topics), the more that click throughs. Many autoresponders are available on the internet.

By incorporating the above-mentioned guidelines into your email marketing strategy, you can be assured of high email click through rate.

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Email Marketing: How To Get More Email Click Throughs On Your Email Campaigns

In E-mail Marketing

Simple Tips And Effective Email Marketing Strategies

Sotiris — July 25, 2013

Simple Tips And Effective Email Marketing Strategies

Have you heard of email marketing, but you do not know what it entails? You are not alone. Many people are not really familiar email marketing. That is about to change for you. In the following article, you will be given methods to assist you in effectively using email marketing to your advantage.

An excellent tip for email marketing is to follow up with some type of update on your products or services that you are providing. For example, you could add a “buy now” feature onto your email. The ending of your email could inform your readers to keep in mind the up-sell as well.

Don’t include the use of newsletters in your email marketing campaign. You can send the people on your opt-in list relevant emails about particular topics instead. You will attract more people when they know that they will only be receiving information that they are interested in, and that they will not have to sift through an entire newsletter to get it.

If you want your email marketing messages to flow out across the Internet to people’s inboxes, consider where you are sending them from. Sent frequently from known and stable IP addresses is best. Sudden surges from new IP locations can raise suspicions and even result in blocks and blacklists from ISP’s.

Collecting and analyzing statistics is as important to the success of an email marketing campaign as it is to a business website. Invest in software that allows you to track the effectiveness of every email, from what percentage of your emails are actually opened to how many result in unsubscriptions.

Use colors and fonts that reflect your business and are easy to view. Even if the content is interesting, difficult to read fonts and harsh colors can cause some customers to reject the email, and possibly future ones as well. Use the same color scheme and fonts for all of your emails.

Try to make it as easy as possible for customers to unsubscribe from your emails. By not making it simple, they will feel like you are being too pushy and may be turned off from your product or business. Give them the option to opt out from some of your emails or all of them.

To improve your email reading rates, offer subscribers the option of seeing your newsletters in either plain text or HTML. Too many companies send their emails out in only one format, discouraging their less tech-savvy readers or alternately disappointing readers that expect a more dynamic presentation. Offering every newsletter in both formats makes it more accessible.

In all your emails, you need to use a call for action. The emails you send should directly tell the recipients what they should be doing. Be sure that any links you have in your emails are easily found and explain how they are to be used. Consider including your call to action at both the bottom and top of your email for ease of use.

You might want to send a follow-up email to your clients that includes a caution if your products or services supply is running low. You could include a link that tells them to click here and begin. The ending postscript could tell them to act now before your supply runs out.

Develop a list that specifically targets your customer’s preferences and needs. This is done by getting your best customers, along with their contacts and friends, to receive your mailing list. One way to target your list while also giving your messages more weight is to give your emails the feel of insider, exclusive information available only to subscribers.

Build your mailing list one person at a time. Start by asking your largest customers to sign up and recommend you to their friends. Word of mouth is the best form of recommendation and you will gain much more business this way as well as have a larger, targeted email list to market your products to.

Have an exit strategy for customers that stop responding to your mailings. If a customer is no longer interested in the products you have to sell, they’re going to be irritated and even angered by continued contact. Determine a number of messages or a length of time that you’ll keep sending messages, then if the customer doesn’t respond, remove them from your mailing list.

You can target a very large group of potential customers by making your email campaigns accessible to mobile devices. So many people these days use mobile devices to check their email, you can make your emails attractive and engaging by using small images, and using small, to-the-point messages. Be sure to put your logo at the top of your email.

One way to demonstrate your respect for your email subscribers is to ask them to confirm their subscription after a certain amount of time. They will appreciate it if you ask them, after six to nine months, if they still want to receive your emails. You can even use the occasion to remind them of the value you have provided for them over the past months.

Make sure that anyone who opts-in through your website confirms that before you start sending emails. Make it simple for people to change their minds about joining your list. You may think you will lose business this way, but unwanted emails will not garner you business and could end up getting you reported for misuse.

Keep your messages simple and to the point when using email marketing. People are very busy and do not have time to read through more than a couple paragraphs to figure out what you are trying to say. Condense your message to a few short paragraphs, and stay focused on your main message.

In conclusion, you probably came to this article because you were curious about email marketing and what it entails. Now that you have read the above information, you are on your way to becoming an email marketing expert. You may find that this technique really helps your business or product.

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