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Leadership in business: How can a manager become a leader

Sotiris — July 12, 2012

Leadership in business: How can a manager become a leader

A manager’s job is to plan, organize and coordinate. He/she is focused on getting things done and is evaluated on the results he/she is able to produce on measurable lines. Managers steer the organization’s course through their various decisions.

A leader’s job is to motivate his team members. A manager will be successful only if has leadership traits in him. A manager “does the thing right”, but a leader “does the right thing”. The unquantifiable element in a manager’s role is that of leadership.

Here are a few insights on how a manager can become a good leader in the modern business environment.

While it is good to be an expert in one field, ignoring what is happening around you can be dangerous. For a business to succeed, functional heads have to work together and keep their focus on the customer. The focus should always be on what needs to be done to enhance customer experience.

Good leaders create and share visions. A good manager should create a vision, share the same with the team members and help them clearly understand the same. He/she should motivate them to achieve organizational goals by highlighting the advantages each one would enjoy by doing so.

Interests of the business and the team members are more important for a good leader than his/her own interests. He/she should be approachable. An intimidating manager will not succeed in the long run.

Good leaders set high standards. It starts with how he/she executes his responsibilities. A team member looks up to his/her manager for many things, like time management for instance. The manager’s attitude and behavior is more likely to be emulated by his/her team members.

Good leaders are excellent mentors. It is the job of the manager to ensure that the team members achieve their targets. But that is not enough. He/she should spend time with each and every team member and help the person to realize his/her potential. By doing so, he will earn the respect of his team members.

It becomes necessary to make hard choices sometimes, like letting go of someone or closing down of a branch office. The manager should communicate to the team members that it was done in the best interest of everyone concerned and motivate them to move ahead.

Good leaders are visible and always lead from front, especially during the times of crisis. He/she should keep the team members updated regarding the situation. Transparency is the key to success here.

A good manager should be able to instill hope during hard times. He/she should exude positivity under all circumstances. It is one of the essential qualities of a great leader. By doing to he is more likely to succeed.

Fortunately leadership qualities can be learnt. Experience teaches many lessons for managers, it they are willing to learn. Managers who acquire the above-mentioned skills evolve into effective leaders and will be valuable assets for the organization.

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In Leadership

Business guide: What startup business owners can learn from Steve Jobs

Sotiris — July 11, 2012

Business guide: What startup business owners can learn from Steve Jobs

Steve Jobs created Apple, a brand to reckon with in the technology industry. Apple designs and creates iPod, iTunes, Mac desktops, Mac laptops, OSX operating system and the iPhone.

Apple is the largest publicly traded company in the world by market capitalization and the largest technology company in the world by revenue and profit. It is more than Google and Microsoft combined! Tragic demise of Steve Jobs has created a huge void in the technology industry.

Startup business owners can learn many secrets of success from this genius. Here is a brief overview of a few of them.

It is easy to copy the design and technology of an existing product and offer it at a cheaper price. But this will kill the market in the long run. It is always advisable to identify the customer’s need and to create something unique. Charge a premium for that.

Unique and exciting product with excellent service is a sure recipe for success. Add value to the lives of people by creating mind-blowing products. The focus should always be on creating excellent customer experience.

Steve Jobs once said, “My job is not to be easy on people. My job is to make them better.” It is important to remember this while dealing with the employees. You need to train your employees to work towards creating excellent customer experience. Each and every employee should constantly ask the question, “Is there a better way to do this?”.

Steve Jobs always believed in creating excellent customer experience. As a startup business owner, you have the opportunity to interact with your customers and to understand their needs. You need to make the most of this opportunity. Give them what they want and much more. By doing so, you can be assured of customer loyalty.

It is very important to focus and design and aesthetics. You will appreciate what Steve Jobs has achieved in this area when you look at various Apple products. Steve Jobs brought about a paradigm shift here. According to him, design is not just how a product looks like or feels like. Design is how it works.

Speaking about design, he said, “In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man made creation that ends up expressing itself in successive outer layers of the product or service.”

Steve Jobs knew that people not only understood simple things, but connected well with simple things. His product design was not just a differentiator. It redefined the whole product.

Steve Jobs had an eye for details. You need to do the same if you need to achieve success. There are no short cuts here. You need to take tough decisions. On some days you may have to choose from a thousand good ideas.

It is important to enjoy what you are doing. Steve Jobs had fun while he worked. But fun not in the way normal human beings perceive it today. He had fun creating mind-blowing products and in selling each and every one of them. He had fun in living the way he wanted to live. He had fun taking bold decisions.

Steve Jobs was a legend who continues to inspire many startup business owners all over the world. By implementing the above-mentioned guidelines into your business, you can create your own “Apple”.

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In Business Guide

15 Ways To Drive Traffic To Your Website

Sotiris — July 9, 2012

15 Ways To Drive Traffic To Your Website

When it comes to making money online it is very important to drive traffic to your website. Traffic is the lifeblood of your Internet business no traffic to your website means no subscribers and no sales.There are lots of different methods of driving traffic to a website. The myth on the Internet that a lot of people still have is they believe if they have a nice website with good information they will automatically make lots of money. Unfortunately that is not the case.

There are certain steps you can take to get lots of natural organic traffic but that takes time it is certainly not instant. There are too many different ways in fact to talk about in 1 article. One of the keys to getting traffic is understanding your customers and understanding the thought processes they are going through when they are looking to buy a product. A mistake many online marketers make is they are too busy thinking about selling their product and making money. Instead of thinking from a customers point of view, this is a huge mistake and can be very costly in many ways.

From a paid advertising perspective not targeting the buyers can end up costing you dearly. Because if you start paying for advertising and targeting the wrong keywords or customer. This is like throwing money down the drain. Definetely not something I would recommend you to do. Looking from the other perspective if you target the correct keywords, customers paid advertising can give huge ROI’s and end up being like a 24/7 Cash machine when you know what you are doing.

In today’s post to get you started in your online business. I want to discuss 15 Ways To Drive Traffic To Your Website I hope they come in useful for you.

15 Ways To Drive Traffic To Your Website

1. Write regular content on your website by regular I mean daily if daily is not possible try and keep at least a routine. So if you are going to blog onlt two days a week make sure you do it every week. Whatever you do be consistent at it. Google likes consistency not sudden surges in content.

2. Place social share buttons on your websites and blogs Facebook Share button,Facebook like Button,Twitter Share Button,Linked In Share Button And Pinterest Button on all your blogs and websites.

3. Make sure you set the permalinks in your new wordpress blog to post name /%postname%/ instead of numbers etc.

4. Set up A twitter account and tweet your blog posts regularly or automate it this will also drive lots of traffic to your blog.

5. Share all your posts and pages on your facebook wall and in your facebook pages and groups I teach my 1 to 1 Internet Coaching students how to do it automatically.

6. Share all your posts on Linked in as well this will also get you more traffic to your website.

7. Facebook paid ads are a great way to get lots of traffic to your website. Before undertaking Facebook ads it is very important to know how to do them, otherwise you could lose yourself a fortune. So I definetely recommend doing some Facebook Ad Training before setting up any Facebook Ad campaigns.

8. You Tube Paid Campaigns you can also pay to get your you tube videos featured on you tube. This is another way to get lots of clicks and traffic to your website as well.

9. You Tube Videos making You Tube Videos, and getting them ranked in a top position. In You Tube or on Google is a fantastic way to drive lots of traffic to your website as well. If you can get some videos to go viral, you can make a fortune out of this, and apart from the work put in to make the video. This type of advertising is completely 100% Free.

10. Adding keyword images to your blogposts and pinning them on Pinterest with Links to your websites.

11. Set up an adbrite account and pay for traffic from adbrite you need to send $100 and you can set your ads to run from $5 a day. This ca be a very fast way to build a mailing list.

12. SEO placing backlinks to your website from lots of different websites including some high ranking websites. Low ranking websites, article directories, blog comments,videos,twitter,pinterest ,facebook and you tube.

13 Encourage people to share or syndicate your content on all the social media sites by putting a call to action to share your posts at the end of each blogpost. Google loves stuff that has been shared a lot on Facebook ,Twitter ,Google Plus ,Linked In and Pinterest ETC..

14 . Ping all your blog posts and pages to all the different searches using Pingler or a pinglist inserted into the back office of your wordpress blog.

15. Onlywire your posts and content to all the social networking sites as well this will also get you lot of backlinks and traffic as well.

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15 Ways To Drive Traffic To Your Website

In Traffic Generation

Top affiliate marketing pitfalls for publishers

Sotiris — July 6, 2012

Top affiliate marketing pitfalls for publishers

Affiliate marketing is a way for a company to sell its products by signing up individuals or companies who market the company’s products for a commission. Many successful internet marketers run affiliate offers on their websites and have achieved significant results.

Affiliate marketing is a profitable way of doing business. You pay your affiliate a commission fee for every lead or sale they drive to your website. However affiliate marketing also poses many challenges for publishers.

Here is a brief overview of seven affiliate marketing pitfalls for publishers.

Fake EPC

EPC is the abbreviated form of earnings per hundred clicks. There have been instances where advertisers have used PPC campaigns with high converting keywords to send traffic to their own affiliate program. They use this to drive up their EPC. It is advisable to choose offers you think will convert with your visitors.

Impatience

Not all campaigns achieve instant success. After you have done your best, you need to exercise patience. Never give up. This attitude is necessary to succeed in affiliate marketing.

Canceled transactions

Some of your conversions may be canceled even before you get your first check. You need to be aware of this and be prepared for this mentally. Watch canceled transaction rates very closely during the first few months. It is very important, especially if you would have purchased traffic through PPC.

Not choosing the right affiliate offer

The right offer is more than an offer with the highest EPC. Ensure that the offer you choose is relevant to your website. Your offer should suit the mindset of your regular visitors. It is definitely not advisable to choose based on only the commission.

Laziness and procrastination

This can kill any business. Do not rest on your laurels even if your campaign are running successfully and generating huge profits. In the world of affiliate marketing, what works today may not work tomorrow.

You need to have absolute control over your business. Watch all your campaigns closely. You should know your advertisements and your advertisers like the back of your hand. If you run wrong offer on your site, your EPC is bound to drop.

Not shopping around

This is a great pitfall. You should not rest when you have found an offer that works. Shop your traffic around. You may begin by running your current advertiser in even rotation with competing advertisers. Find out the EPC of each.

It is advisable to contact all advertisers and request bids for increased commissions. After receiving bids, calculate the revised commissions into your EPC formula. That should ensure that you have the best.

Maintain healthy relationship with your old advertisers. You may want to run their offer in the near future. Factor in payment schedules and affiliate support into your decisions on offers.

By consciously overcoming the above-mentioned pitfalls, you are sure to increase your profits substantially.

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Top affiliate marketing pitfalls for publishers

In Affiliate Marketing Tips

Internet Marketing

Sotiris — July 4, 2012

Internet Marketing

Internet Marketing in simple words is marketing (promotion) of goods and
services over the internet.

Also known as “i marketing” or “e marketing” Internet marketing has
revolutionized modern business and nowadays Internet marketing is a very
important factor which almost every business keeps in mind when
deciding on a strategy to promote their business.

With the onset of Internet in late 1990′s and subsequent increase of
internet for almost everything, it became quite predominant that
Internet marketing is the way to go if you want to have a long term
stable business.

Besides being a boon to the businesses, Internet marketing has also
generated tons of employment for people in last 10 years or so. In
countries like U.S.A , U.K there are people as young as 17 years of age
who are doing Internet marketing full time and earning thousands of
dollars every month.

Since it involves promoting your business over the internet, Internet
Marketing has been criticized for giving false information to the
customers sometimes. But there is no denying the fact that every one who
is looking for some kind of information be it on latest shopping deals
or nearby dining outlets, searches for information on the internet
rather then calling someone and getting wrong information.

As the word about Internet marketing grew, the more popular internet
Marketing became. Now we see thousands of people who have quit their
full time jobs just to earn money from internet by sitting at home and
employing others to do jobs for them.

Here we will be discussing a few Internet marketing methods:

1. Social media marketing Yes, we are talking about social networking
sites. But not just Facebook, but around 300 more websites like facebook
such as linkedin, you tube,myspace, orkut, digg, stumbleupon and many
more social networking websites.
Companies pay big time to improve their reputation in social media sites
as well as to interact with their present and potential customers.
It also helps them improve their services if they get any negative
feedback from their users.

2.E MAIL marketing Another common form of Internet marketing is E MAIL
marketing wherein the present and potential customers are sent E MAILS
to improve interaction with them as well as to generate revenue from
these mailers.

This is a very important part of the overall strategy of a company to
build its brand and show a positive side of the business to customers.

3.Search Engine Optimization – Search Engine Optimization or SEO is
basically a method to improve your website standing on popular search
engines like Google, yahoo.

Search engine optimization helps in targeting more potential customers
for the business and bring them to the websites.

4.Affiliate marketing Affiliate marketing is a huge part of Internet
marketing and basically involves selling the products of others and
earning revenues or small percentage of commission in return.
Affiliate marketing has been around for very long time and still
continues to be a very important factor in Internet marketing.

Apart from these, there are various other methods of Internet marketing
but these are the major ones.
There are various books, methods on how you can provide these services
and say good bye to your stressed full time job.Remember, its not
difficult to earn a full time income from Internet marketing but you
will need proper guidance and dedication to start earning money online.

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Internet Marketing

In Internet Marketing

SEO Tips: How To Protect Your Site From Negative SEO

Sotiris — July 4, 2012

SEO Tips: How To Protect Your Site From Negative SEO

With more than 80 percent share in the search engine market, Google is a force to reckon with in the industry. Internet marketers are tuned into each and every one of its moves. SEO tips speak about what Google does and how to reach the top spot.

Google keeps making changes to its algorithm in an endeavor to provide high quality search results to its users. Right now it is on a mission to combat web-spam.

Unethical practices in business continue as long as there are unscrupulous people in the world. It is always advisable to be on guard. Negative SEO is one such unethical and shameful practice that can have a huge negative impact on your online presence.

Simple put, negative SEO is the reverse of search engine optimization. The aim of negative SEO is to downgrade a website or blog on the search results. It can be accomplished by practices like link dropping, flooding a large quantity of links to the site and unauthorized 301 directs.

Here are a few tips on how to protect your website from negative SEO.

It is very important to monitor the performance of your website regularly (preferably daily). Analytics tools like Google Analytics help you immensely in this. Watch for sudden drop in traffic. It is a sure sign that something is wrong.

Check for decrease in conversions. Increase in bounce rate also calls for further investigation. Google webmaster tools allow you to set up email alerts. You will get emails when you have messages. You may set up for daily, monthly or yearly alerts.

Browse the site periodically. You may do it yourself or have someone do it for you. Check the search engine ranking for various keywords periodically. It is almost impossible to prevent sites from linking into your website. However it is definitely possible to track your links. People intending to harm your site usually use bad links.

Many link management tools like Ahrefs.com and Majestic SEO are available online. You need to be aware of the total number of links and root domains. If you notice major changes, you need to investigate further. It is also important to check backlinks positioning. Watch out for 301 redirects. Ahrefs.com definitely helps you in this endeavor.

Download the list of referring sites in your analytics package. You need to get this information for the last two months and for the last month. Remove the sites that are appearing twice. You are left with the new referring domains. You need to be thorough in your investigation at this stage. Watch for oddities. Remove low quality backlinks.

The best way to combat negative SEO is to build a site that is untouchable. It is always advisable to focus on building relationships instead of just focusing too much on ranking first for a specific keyword. Having said that keyword research is important, but it should be natural. Ensure that you have a well-developed backlink profile.

By following the above-mentioned guidelines, you will be able to combat negative SEO effectively.

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SEO Tips: How To Protect Your Site From Negative SEO

In SEO tips and Training

Tweets do affect your website rankings on Google

Sotiris — July 3, 2012

Created in March 2006, Twitter is an online social networking service has over 500 million active users. Over 340 tweets are generated daily. It is one of the top ten most visited sites on the internet. Businesses use Twitter for brand advocacy, market research and reputation management. They are discovering more uses of Twitter every day.

Internet marketers who use Twitter to promote their website have reason to cheer. A study conducted by Branded3, a reputed digital marketing agency, has revealed that tweets do affect the Google ranking position of your website or blog.

It was the biggest study of tweets conducted anywhere in the world. It has proved the strong correlation between the amount of tweets about a URL and its Google ranking. According to the study, URLs receiving over 7,500 tweets ranked inside the top five results.

The boost in Google rankings of a given URL is significant when it is shared on Twitter. The effect of the boost appears to level out at around 50 tweets. The subsequent benefit of gaining additional tweets is minimal until around 5,000 tweets. It is after reaching 5,000 tweets that the ranking improves significantly.

Branded3 used its award winning Twitter petition site twitition.com for the study. The study was conducted only for Google and no other search engines were considered. It makes sense as Google has more than 80 percent search engine market share.

When someone singed a Twitition, a tweet was sent from their account, thereby starting the viral effect. The assumption was that the number of signatures equals the number of tweets about that URL.

The study result is a wake up call for those who are yes to use this wonderful tool to help their business. There are many ways of using Twitter for business. The first step is to create and account in Twitter with your brand name or your company name.

Search for people related to your industry. Follow them. Engage with them by sharing your website URL. Offer assistance using your product or service. Answer their queries. Talk about their interests too sometimes.

Use direct messages for 1-to-1 conversations. This powerful feature helps you immensely to connect with your followers. Encourage your followers to share your URL with their contacts.

Tweet information about your product or service regularly. Also provide general information which you think will add value to your customers and prospective customers. If you are planning to hold seminars, invite your followers. Share the latest information about your business with your followers. Ensure to include your URL in the tweets.

If someone comes up with a complaint about your product or service, ensure that it is resolved to their satisfaction. This will add to your credibility. Appreciate them for bringing it to your notice.

Many businesses are still testing out Twitter and have not seriously considered using it regularly. The above-mentioned study is bound to have a huge impact on the social media strategy of many individuals and organizations.

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In Twitter Tips

How To Get More Traffic To Your Business Using Articles

Sotiris — July 2, 2012

How To Get More Traffic To Your Business Using Articles

After the latest panda and penguin updates lots of webmasters are getting panicked about where they posted articles etc. Lots of Internet marketers who used to be crazy about article marketing are terrified to do any. For fear of the wrath of the big G yes we know who we are talking about.

This is something I call fear mongering it sounds very familiar to what the government and the illuminati do. Maybe the big G is taking a leaf out of their book. If you notice there is lots of fear and panick floating around the internet community. Fear is normally based on false evidence appearing real and to me a lot of of it is fear mongering yes indeed search engines can go in and manually de-index a site but does that really make backlinks 100% worthless I think not.

If you write good quality content and give great quality information people will share your stuff with their friends and followers regardless of what the search engines are doing. Judging by all the nonsense going on recently in the Search engine community I would go so far as to say they don’t seem to know their a*se from their elbow but I guess that is just another topic. Forget the fear mongering the best advice I can give you is not to put all your Internet Marketing eggs in one basket. Don’t rely on any one search engine,video search engine or social media account for all your business or at some stage your Internet business will come to a standstill.

Do continue posting articles write good content apparently the search engines are liking larger articles 500 – 1000 words with more LSI keywords.Though what they want changes like the weather, so I wouldn’t focus to much on it. Do continue building a list and providing great content to your subscribers. Make sure your website domains are relevant to what is on them no point selling racing cars on Golf.Com some people do not realise this but if you think about it. It really makes sense. Keep in touch with your subscribers regularly before you send them anything put yourselves in your customers shoes. If you received these emails or content would you be happy or impressed with them. If not then think twice before you send them.

If you want to post backlinks do it on all different places using different types of links high pr blogs,low pr blogs,blogroll links article links keyword links, url links make sure you have an even spread don’t just do one type of links as this can be a recipe for disaster. You can still use ezinearticles, hubpages, Squidoo, You can even use articles to make you tube videos get them transcribed and made into a you tube video that is another great way to drive more traffic to your website.You can get this done on fiverr,com for $5. The more great content you create the more traffic you will drive to your online businesses. If you have any questions about Internet Marketing you can get them answered at my website Asksotiris.com I will also teach you lots of different techniques and help you put together your Internet Business piece by piece.

There is no need for you to have to think of a product or reinvent the wheel I am already involved in Online businesses which make money. You just need to get your self plugged in and get Free Training and mentoring in the process. I want to help you so that you can quit your job too like I did 7 Years ago best decision I ever made. I could never face a J.O.B. Being Just Over Broke again :-(

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How To Get More Traffic To Your Business Using Articles

In How to

Link building: How do search engines judge the value of a link

Sotiris — June 29, 2012

Link building is the process of building high quality links to your website. Effective link building is the key to success in internet marketing. Successful internet marketers invest considerable time on this activity.

Now the question is what exactly is a “high quality link”? It is very important to understand the answer to this question from the perspective of the search engines. We need to understand the important factors search engines consider when judging the value of a link.

Domain authority accounts for the single largest chunk of the Google algorithm. This is one of the reasons why some pages with few links rank highly than others. These pages are usually on a trusted domain.

External link (links from a different domain) carries more weight than an internal link (link from one page of a site to another). It definitely makes sense. Search engines value other’s opinion about you more than your opinion about yourself. Having said that, it is not advisable to do away with good internal link structure with appropriate anchor text.

The anchor text (also known as link label, link text and link title) is the clickable text in a hyperlink. Anchor text is very important in link building. It is always advisable to go for an exact match anchor text instead of focusing on just including the keyword. However it makes sense to include the keyword too.

Search engines like Google, Yahoo and Bing use an iterative link analysis algorithm. Google calls it PageRank. As per these algorithms links are treated as votes. Pages with more links carry more influence on the internet. If you get link from these pages, it is good for your blog or website.

TrustRank is a link analysis technique for semi-automatically separating useful webpages from spam. The basic tenet of this technique is that the internet’s trustworthy pages tend to be closely linked together. Spam is more pervasive outside this group. By calculating an iterative metric which only flows juice from trusted seed sources, TrustRank can be used to predict whether a site is a good quality site or a spam site.

It is always advisable to have a diversity of domains linking to your website or blog. This has immense positive effect on rankings. Getting a link from a site which has already linked to you in the past is not valuable as a getting the link from a new domain. It makes immense sense to get links from websites that have earned diverse link profiles.

Search engines perform topical analysis to determine whether two web pages cover similar subject. They use automated topical-classification systems to identify neighborhoods around particular topics and count links more or less based on the behavior they see as accretive or to their quality of ranking results.

Link building is a very important activity and deserves your time and attention. By incorporating the above-mentioned tips into your link building strategy, you are sure to improve the ranking of your website on various search engines.

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In Link Building

YOUR Attitude Determines Your Altitude So Just Do It

Sotiris — June 28, 2012

YOUR Attitude Determines Your Altitude So Just Do It

When it comes to anything in life your attitude really does determine your attitude. This doesn’t mean that you have to be a superhuman or tell everyone about positive thinking. What it means is you really need to think about your attitude because it is one of the most important factors on being successful. How you show up or how you treat your business will determine how successful you are.

It doesn’t matter what tools you are given or what money you win if you have the wrong attitude or mindset you will end up right back where you started. How do I change my attitude? You need to start surrounding yourselves with successful people. Reading books on success and personal development and above all Just Do It. Take the action steps none of the above steps will work if you don’t.

Forget the excuses about the economy limited time and BS. Just Do Tt.Don’t talk about all the reasons why it won’t work. Just Do It take the action do the work make the calls, post the ads Just Do It.Decide it will work start making it work Just Do It.

I Coach People online all the time, I don’t want to know what you haven’t done or what hasn’t worked. I want you to find out the action steps you need to take in your business and Just Do It, If you are not doing it you are wasting your precious time your life. So you gotta take the action steps required right now, if you want your life to change.Like Zig Ziglar says if you want things to change you got to change.

What have you done today to change your life? What books have you read? Who did you call? What action have you taken today? In fact now, towards the dream life that you wan’t. If you do not know what you want how will you ever get there. Imagine getting in to a taxi in a big city and when the driver asks where are you going. You say I don’t know, you could end up anywhere, or more likely he will drop you off at the side of the road and think you are a nut.

That is the way many people go through life, don’t be one of those decide on your dream life,dream house,dream partner,dream income and dream health, and start taking steps towards achieving it. The most important thing is to start and the second most important thing is to decide to never quit. And then my friend Just Do It.. :-)

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Art Williams – Just do it speech