Marketing guide: Why should you consider using infographics for marketing
Infographics (or information graphics) are graphic visual representations of information, knowledge or data. They make it possible to understand complex information quickly and clearly. They are used in newsletters, presentations, annual reports, blogs, and research content. They help in retaining the interest of the viewers.
Infographics are gaining popularity among marketers. They help marketers communicate with customers effectively. A picture is indeed worth a thousand words. Also creating infographics is easier than writing a blog post. Infographics also gives you an opportunity to display your expertise on the subject.
A good infographics campaign will be able to convey what your brand stands for much than a lengthy write up about your brand in a newspaper. Customers find highly visual infographics easy to digest. They make it easy for you to create brand awareness and can be used anywhere.
There is immense scope to unleash your creativity. Since visuals are involved, in addition to possessing researched material, you need to use your creativity to present the same to your audience.
Another reason for the increasing popularity of infographics is that there are search engines dedicated to them. Also, some websites share popular infographics daily. There is also the possibility of infographics campaign going viral.
It is very important to conduct thorough research before creating infographics. It is advisable to reference facts in the infographics. Your focus should be to develop and present a coherent story. It is a good idea to retain simplicity.
Choose the colors to suit the occasion. It is advisable not to make it too gaudy. It depends on your business and your audience. Avoid the temptation to include stuff that appears attractive, but does not convey what your brand stands for.
Convey the message quickly. Draw conclusions. It is very important to include your URL in your infographics. This practice will drive tons of traffic to your website.
Even though it is a good idea to use the services of a reputed graphics designer, you can also attempt to create infographics. Technology has made it possible for anyone to create infographics.
Many resources are available online which help you in creating your own infographics. Hohli is very useful in generating graphs and charts. Visual.ly is used by many graphic designers. GapMinder is a free Adobe Air application that gives you latest data on many issues. Its visuals are very impressive.
Daytum is another awesome tool which is used by many marketers. It enables you to collect data over a period of time and display it in a variety of formats. This tool is well-known for its designs. Wordle allows you to upload a collection of words and then to work on them to fit into a range of different shapes.
If you are not using infographics in your marketing campaigns, you are missing a great deal. The above-mentioned tips will help you to make the most of infographics and will give your brand an edge over your competitors’.
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