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Increasing Conversion: How to increase landing page conversions

Sotiris — June 26, 2012

The constant endeavor of successful internet marketers is to increase conversion. They track online conversion rates meticulously and employ time, money and energy to improve the numbers. Landing page design and content plays a major role in conversions.

Your landing literally makes or breaks your business. Here are some tips on how to create a high-converting landing page.

Before even creating a landing page, you need to be clear about the goal. You need to be clear as to what to expect from your visitors. Do you want them to download an e-book? Or do you want them to schedule and appointment for the demo? Or do you want them to buy your product? You need to be very clear on this.

It is advisable to keep the headline short and precise. Lengthy headlines turn off the visitors. Here it is very important to wear your visitor’s hat. Just look at the headline and see if you will get an idea of what the landing offers at a glance.

The content should be precise and to the point. Use minimum number of words to convey the message. Keep the important part of your offer above the fold. Studies indicate that only 20 percent of the visitors view the content below the fold.

Always include a strong call to action. Otherwise your visitor will read and move on. Tell your visitor what to do next. Many marketers lost out on sales due to lack of a clear call to action in the landing page.

It is true that more than 2.2 billion people are using the internet regularly. And the number is growing every day. Still some people prefer to speak to a person before making purchase decisions.

To cater to this segment, ensure that the phone number is prominent in the landing page at multiple locations. It needs to be clearly visible above the fold. Ideally it should be placed at the top left hand corner of the landing page. You may also consider placing it above your form.

People are 25 percent more likely to buy from you if they call you than if they fill out a form. Phone number adds immensely to the credibility of the landing page. Try to encourage your visitors to call you. It is advisable to track the calls so that you can measure the percent of people who called you.

For those who may not be keen on your offer, provide them an option to download some useful material. You may consider offering them a free e-book or a white paper. Your visitor will appreciate your gesture. Another advantage is that your brand will be at the top of the visitor’s mind.

Nothing is final in internet marketing. Keep making changes and keep tracking the results. Continuous improvisation should be your endeavor. It is advisable to A/B test each and every element of your landing page. Keep track of your landing page performance. Google Analytics will help you in this endeavor.

By implementing the above-mentioned guidelines while creating your landing page, you will surely get miles ahead of your competitors.

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In Increasing Conversions

B2B marketing: Things you need to consider before launching a B2B mobile site

Sotiris — June 25, 2012

More than 2.26 billion people all over the world use the internet. Over the last 11 years, the growth in the number of internet users worldwide is a whopping 528.1 percent.

Many of these internet users have started to use their mobile devices like smartphone and tablet to access the internet. There are more than one billion smartphone users in the world, and the number is set to grow.

It is not surprising that many B2B marketing experts are giving a serious thought to mobile marketing. After all, one of the many challenges faced by a B2B marketer is to target the platforms and mediums where users are more likely to consume information.

Did You Know 3.0 (Officially updated for 2012) HD

Mobile web is gaining in its importance as an important touch point for customers. Many executives use mobile device to research business purchases. In the near future, mobile device will become a key component of capturing business buyers.

Before launching B2B search marketers need to consider the following.

You may find immense amount of statistics on the internet about the popularity of mobile devises. But it is always advisable to understand how your visitors are accessing your site. You can get this information from Google Analytics.

You will get to known the percentage of traffic from mobile devices, with a clear breakup of the mobile device type used. You will be able to decide better with this information.

Online presence is the key to success in the modern business environment. It is not enough to create a website. You need to check its performance frequently. You need to know how the site is performing across various mobile devices.

Test to see the quality of text, video and audio on a range of mobile devices. Check if your customers can order your products by accessing the internet with their mobile device. Check the speed of the website and download speed. Check if they can click through various links on the site.

It is advisable to analyze the complexity of current site architecture. Check if you have appropriate resources to support multiple site-constructs. Sub-domain vs CSS customization is the main question. Google recommends the use of responsive web design.

It is very important to ensure that the form submission process is smooth. Social media websites like Facebook, Twitter, Pinterest and Google Plus have gained in popularity immensely in the recent past.

Social media plays a more prominent role in a mobile environment. Number of people accessing social networking sites with their mobile device is increasing day by day.

This is a wonderful opportunity for a B2B marketer. It is important to ensure that there is an opportunity for customers and site visitors to integrate social media and activity and sharing into the mobile experience.

You need to decide if you need to go for a mobile application for a mobile site. You may also opt for both. This depends on the budget. If you are looking at just recreating the experience of your website on a mobile device, you may go for mobile web design.

However, if the mobile experience is designed to provide a specific functionality, it is advisable to develop a mobile application.

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In B2B marketing

Pay Per Click: How to make the most of your PPC campaign

Sotiris — June 20, 2012

Pay Per Click: How to make the most of your PPC campaign

There are two types of search: organic search and paid search.

Organic search is based on natural rankings determined by search engine algorithms and can be optimized with the help of various SEO techniques.

Paid search allows you to pay for getting your website displayed on the search engine results page when some one uses a specific keyword. The charges are based on clicks or views.

Pay Per Click (PPC) is a type of online advertising where the advertiser only pays if someone clicks on their ad. Successful internet marketers go all out to woo customers to click on their ad.

Here are some tips on how to make the most of your pay per click campaign.

It is very important to ensure that landing pages are working fine. It is a disaster if a customer clicks on your ad, only to reach a broken page. Use PPC tools that come with URL checker.

Efficient management of the budget caps is the key to success in PPC marketing. Budget caps should be enough to capture all the necessary traffic. You need to keep track of what is happening during the peak hours.

It is very important to spend time on keyword research. Use tools like Google Keyword Tool and Google Insights for search. Your keywords should match the ad copy. They have to be relevant.

Ensure that you are showing the ads to the right location. Make the most of geo-targeting facilities. If your target customers stay in a particular region, do not spend money targeting people outside that region.

Ensure that web analytics code is set up properly. Tag the keywords so that you can track the performance. Check for the content of the ad copy. If you allow grammar or spelling mistakes, you lose business. It looks unprofessional.

While setting up a new campaign, check if you have separated content targeting from your search campaigns. It is important to ensure that you are using proper ad extensions. Local and product listings have to be linked correctly.

Smartphone sales are increasing all over the world. 491.4 smartphones were sold worldwide in the year 2011, and it will definitely be more in the year 2012. It is very important to target smartphones and other mobile devices.

It is advisable to create unique campaigns for mobile device users. It is not a good idea to lump them with your computer targeted campaigns because mobile devices perform differently.

It is impossible to be perfect. Mistakes do happen. After all we are human beings. However it is a disaster if you do not correct your mistakes and move on. Learn from the mistakes.

It is advisable to go through the above checklist regularly. Wear your prospective customer’s cap and think. Do some searches and see what people see. It is very dangerous to assume that things are fine.

By following the above-mentioned guidelines, you are more likely to succeed with your pay per click ad campaign.

Pay Per Click: How to make the most of your PPC campaign

In Pay Per Click Marketing

Google SEO: How to always stay ahead of Google algorithm updates

Sotiris — June 19, 2012

Every time Google announces that it is updating its algorithm, internet marketers all over the world get nightmares. Each algorithm update is a defining moment. It can make or break your online venture.

Earlier Google algorithm updates gave an opportunity for erring webmasters to clean-up their act and to resubmit a re-inclusion. But the latest Penguin update has made this almost impossible for websites which are severely affected. The best recourse appears to be to start afresh.

Google has more than 80 percent share in the search engine market. It always strives to provide the best search experience to its customers. Its algorithm updates are aimed at improving search relevance. Google hates spam and Black Hat SEO practices.

The secret to success in internet marketing is to align your goals with that of Google’s. If you seek to add value to your customers and prospective customers by offering information or products or services through your website or blog, without resorting to Black Hat SEO practices, you will surely be in the good books of Google.

Here are some tips on how to rank high in Google, irrespective of its algorithm updates.

Content is the king

Content was, is and will always be the king. Create rich and diverse content that stands out from the competition. People look for information on the internet. If you have that information, they come to you. It is as simple as that. Ensure that the content is relevant to the main theme of the website.

It is very important to ensure that there is no grammar or spelling errors. Your content has to be informative and entertaining. Otherwise people will get bored and move away from your website.

Keyword research

Right keywords still make a difference between high traffic and low traffic. Choose a keyword which is appropriate to the subject. It is always advisable to go for low competition keyword with significant number of searches. Google keyword tool is an amazing tool for keyword research.

Use the keyword in the title, URL and in the first paragraph of the content. Keyword usage should be natural and should go with the flow. You will be penalized by Google if you overuse the keyword in the content.

Link building

It is very important to get backlinks from websites that are of high quality with high PagrRank. Otherwise it will have a huge impact on your website’s ranking. The websites and blogs from where you are getting links have to be relevant to your business.

Social networks

Social networking websites like Facebook, Twitter, Pinterest and Google Plus have gained in popularity immensely in the recent past. Facebook alone has more than 900 million users.

It is very important to integrate your website with social networking websites. Engage your friends and followers. Offer to answer their questions and solve their problems through your products and services.

Encourage the members in your network to share your website content with their contacts, taking care not to sound pushy.

Analytics

Internet marketing newbies overlook the importance of analytics. It is very important to know what is going on. Tools like Google analytics help you to analyze your website’s performance and to stay in control.

Google SEO is challenging, but not a rocket science. By following the above-mentioned guidelines, you can be assured of high PageRank always and stop worrying over when Google will release its next update.

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In Google SEO

Top Free Internet Marketing Tools

Sotiris — June 18, 2012

Top Free Internet Marketing Tools

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How to perform SEO audit

Sotiris — June 16, 2012

Internet is one of the marvels of the modern world. It has changed the way more than 2.26 billion people deal with their lives. The number of internet users is increasing at a rapid pace.

This is the reason why individuals and organizations are investing time and money to expand their presence in the online world. Most of the internet users start browsing with the help of a search engine.

Google, Bing and Yahoo are popular search engines; however, Google has the lion’s share in the search engine market. To succeed on the internet it is not enough to create a website. You need to optimize your website to search engines.

Search engine optimization (SEO) is the key to success in the online world. SEO brings visitors to your website. If you have a website and are not sure if it is optimized for the search engines, it is a good idea to conduct an SEO audit.

Before getting into analysis, it is advisable to prepare a plan. It helps you to understand what you are dealing with and also ensures that you do not miss out on anything. Internet marketing expert recommend that you crawl the entire website.

Many crawling tools are available online. It is important to decide how you would want the crawler to handle different web technologies. Disable CSS, cookies and JavaScript while crawling.

The crawling activity gives you enormous amount of information. The next step is to use webmaster tools. Search engines like Google offer many diagnostic tools for webmasters. Internet marketing experts recommend that you register with these services.

Now how do we get inputs regarding site’s visitors? The answer is with the help of site’s analytics. Many analytics packages are available online. Go for that package which allows you to investigate your site’s traffic patterns.

With the above-mentioned preparations, you are all set to dive into analysis.

It is always advisable to begin by checking your site’s accessibility. If search engines cannot find your website, you may as well not have your website on the internet. It is vital to ensure that your website is accessible by search engines.

As a first step, ensure that robots.txt file is not restricting access to important sections of your site. Google webmaster tools are useful in identifying URLs that are blocked by the file. Check for pages that are blocking crawlers. Robots meta tags may prevent crawlers from indexing a page.

Check for HTTP status codes (like 4xx and 5xx). This is usually accomplished during the site crawl. It is advisable to use 301 HTTP redirects. Ensure that your site’s XML sitemap is a well-formed XML document, as per the sitemap protocol. The sitemap has to be submitted to your webmaster tools accounts. Check for pages in the sitemap that do not appear in the site crawl.

While evaluating your site architecture, check for the number of clicks to navigate through the site. It is very important to ensure that important pages are prioritized in the architecture. Check for the quality of each and every link. It is always advisable to go for flat site architecture.

Internet marketing experts recommend that you avoid Flash and JavaScript navigation. Your site’s usage of JavaScript navigation can be determined by performing site crawl by enabling the script and then by disabling the script.

Check for your site’s loading time. Sites that load quickly get more visitors and are more thoroughly and consistently by search engine spiders. Google Page Speed is the best tool to analyze your site’s performance.

After identifying the pages that search engines are allowed to access, you need to check their indexability. “site:” command enables you to check the number of pages that are indexed by a search engine. But you will only get a rough estimate. Search for your brand name on a search engine. If your website is ranked first, everything is fine. If your site is penalized, fix the error and request reconsideration.

While checking for your site’s on-page ranking factors, it is advisable to begin with the URL. It is advisable to keep the URL short. Ensure that it includes the keyword. Check if the URL is using subfolders instead of subdomains. Use hyphens and avoid underscores.

Content continues to be the king in internet marketing. This will be so in the future irrespective of Google’s algorithm changes. Many tools are available online which help in investigating your content.

It is advisable to view the text-only version of Google’s cached copy of the page. Ensure that the page contains at least 300 words. The content should be informative and entertaining.

Check for keyword usage in the content. It is advisable to use the keywords in the first paragraph. It is very important to avoid excessive use of keyword in the content. It goes without saying that the content should be free of spelling and grammar errors. Minimize the use of complex JavaScript, images and Flash.

W3C offers markup validator which helps in identifying standards violations in your HTML markup. Their CSS validator helps you to check the site’s CSS. Ensure that the page title is succinct and describes the page’s content. It should contain the keyword.

While analyzing images, ensure that the alt text and the filename have keywords. It is important to ensure that your site links to websites with high ranking. These sites have to be relevant.

There are many ways of increasing your site’s popularity. Check how popular your site is which compared with that of your competitors. Tools like Alexa will help you in this endeavor. Social networking sites help in increasing the popularity of your website.

SEO is definitely not a rocket science. By implementing the above-mentioned tips while conducting SEO audit on your site, you are sure to stay ahead of your competitors.

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In How to

Sotiris — June 13, 2012

Empower Network Review- 7 Reasons Why I Would Join The Empower Network. Hi today I would like to talk to you about some of the reasons why you would join the Empower Network as I have already been in your position :-) you may have other questions about it if you do you can contact me at http://www.asksotiris.com

There are lots of different reasons to join if you are a beginner or even myself a long time Internet Marketer :-) I have decided to give 7 reasons for each category so no matter which category you are in you too will be able to see the benefits of the empower network.

7 Reasons Why A Beginner Would Join The Empower Network.

1. The Empower is a straight forward system it is ready there is no website to make no hosting to buy no web designing involved it is easy to set up.

2.The Empower network is a tested system that converts prospects into customers and provides them what they need to generate a full time income online.

3. The Empower network has training videos which are very simplistic to follow even for a complete internet newbie all you do is follow the instructions.

4. The cost of joining is $27 a month which is pretty low for such an awesome system it won’t leave you with a huge hole in your pocket every month even if you did absolutely nothing and didn’t do one post on it which would be pretty stupid ;-) .

5. You get 100% Commissions Instead of 30% commissions that other marketing systems pay out.

6. Empower Network will also build you a list with it’s very high converting capture pages which will be your to keep. :-)

7. Every member that joins this high converting funnel will pay you residual commissions every month you only need to members to be making a profit and have your system 100% Free, there is an opportunity to make thousands per months in residual commissions like my mentor who got a cheque of $41k from the empower network this month.

7 Reasons Why An Advanced Internet Marketer Would Join The Empower Network.

1. An opportunity to advertise your other websites and products on a website ranked around 800 on alexa.com .

2. An opportunity to get very high quality score backlinks to your websites using the empower network.

3. Something that converts at 25% to market to your existing lists and clients.

4. Something you can sell to your existing clients and get 100% recurring commission.

5. A ready made converting product and lead generation tested capture page without having to pay any copywriters.

6. All you do is do a post a day or get your VA to do a post a day to start making money.

7. It is very simple no further training required and the potential to make thousands of $$$’s per month residual commissions.

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Empower Network Review- 7 Reasons Why I Would Join The Empowered Network.

In Empower Network

15 Steps To Better Internet Marketing Results

Sotiris — June 12, 2012

15 Steps To Better Internet Marketing -When it comes to Internet Marketing people sometimes get lost in a daze online. They start doing something like for example maybe going to their email to get an affiliate link to promote. Ten mins later they are reading through their emails they see the next super hot affiliate marketing course or product in a Facebook link they end up on Facebook they opt in for the free demo software then they end up on the sales page for the coolest latest Internet Marketing product page. Where the guys are killing it making $200,000 dollars in 4 weeks on autopilot. The $1997 product has been reduced to $27 a month . You hit the buy now button before the offer is taken down in 20 mins. Then you reach another video become an elite member pay $197 Save $1800 from the normal price. You join that.

You click to download your 50,000 Free E-books 500,000 PLR Article pack and 600 Hours of one to one Elite video training. Let me ask you a Question Where THE Fu** Are YOU? I would say by this stage you probably don’t know… This is typically what most internet marketing newbies go through in fact many people have been marketing online for a few years can spend an average day like this.

Here are 15 Steps To Better Internet Marketing Results

1. Focus on a maximum of 2 websites at a time.
2. Pick a time of day for example 15 mins in the morning and 15 mins in the evening to do your social media IE Facebook, Twitter,Pinterest,Linked In ETC.
3. Decide on at least 3 moneymaking activities to do every day.We are not talking about sending messages or posting pictures to your Facebook friends. We are talking about setting up a PPC, Facebook, Or You Tube Paid Campaign, Setting up a Paid Media Campaign. Sending an email to your list with an affiliate offer or something free with an immediate or later upsell from yourself or another marketer. Posting a link to a product or capture page on Facebook on a classified Ads Site. Anything that can or will produce money or leads for you in the short or long term.

4. Make some You Tube videos spread them across different you tube accounts and make sure the you tube accounts do not all promote the same webpage as you tube can be trigger happy about deleting your you tube accounts and if they all promote the same url on all the accounts the accounts are all likely to be deleted instead of one or two so advertise different urls on different accounts :-( .
5. Don’t become dependent on any one marketing method. EG. Twitter,Facebook,You Tube,Google SEO,Google PPC,Facebook Paid ADS. If all your traffic comes from twitter and your account gets deleted your income will disappear instantly. The same if you depend on Google SEO Etc I had a friend who depended on Google traffic his income went from $48k Per month to Zero when Google did the Panda update. So make sure you have at least 5 ways to drive traffic minimum..
6. Buy Keyword Phrase Domains if you are looking for 1st page ranking buy the keyword. For example if you are selling a 6 Bedroom house in edinburgh buy the domain www.6bedroomhouseinedinburgh.com
7. Go after a large competitive market don’t just pick tiny niche sites if weight loss is a 6 trillion dollar market why would you avoid advertising a product in this market it’s madness The reason it is competitive is because people are making a fortune in it follow the money as well as the doing what you like niches..
8.Buy an Autoresponder starting from day one and start building a list putting it of will cost you money.
9. Add a ping list into your writing settings in your wordpress blog to ping multiple websites when you make a post.
10. Make sure you change your permalinks to postname under custom setting when you create a new wordpress blog or website.
11. Ad some adsense ads to the pages on your website’s people will be leaving your sites it is better you get paid when they leave than go empty handed. :-)
12. Make sticky content that people find interesting and want to share with their friends and family more traffic = More optins and conversions giving you more money …
13. Be individual if you want to stand out be different I hear people say do what I do maybe you can do some of the things. But I think it is important to stand out from everyone else if you want to be on top of your game..
14. Me time spend some quiet time every day on your own just thinking so you can create new ideas and marketing strategies.
15. Be persistent decide to just do it keep on doing it until you die persistence separates the successful from the unsuccessful people ..

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In Internet Marketing Tips

Live Every Day Like It Was Your Last

Sotiris — June 11, 2012

Live Every Day Like It Was Your Last – So many people take life with a pinch of salt ( like it isn’t important) there is always tomorrow, indeed, some things we may tell ourselves may go like this. Tomorrow I will do it, yes I will make money tomorrow, I will live my dream starting next year. I will spend some time with my family later. Unfortunately none of us have that day in our diary saying okay tomorrow will be our last day.So we live like we can worry about it tomorrow. What if tomorrow never comes? It happens to lots of people every day it could happen to you too.

What about the things you haven’t done the things you dreamed about doing, the things you wanted to do with your family.The lifestyle you deserved to live, the things you haven’t said to your loved ones or relatives that you maybe should. The plans you haven’t made in case something happens to you . You really should be more grateful and think about this if you did? You might not be willing to accept giving away your day to some job for a measly few dollars an hour. You might not accept wasting your time watching depressing TV shows and news. The average person spends approximately 8 Years of their life watching TV are you one of them? Would you like to have an extra 8 Years to do the things you want to do. To achieve the goals you want to achieve. That is a decision which is entirely up to you.

Right now if you want a different result from where you are right now, then it is time for you to make a different decision. The definition of insanity is doing the same thing over and over again and expecting a different result could this be you. Only you know the answer to that question. I enjoy Internet Marketing and I love socialising online with Skype,Twitter and Facebook Etc. So when I saw this opportunity to blog every day about what I want to blog about and make a very good residual income doing it. It made perfect sense I saw a mentor of mine on Facebook yesterday with a cheque for over $42,000 dollars from this opportunity so I know very well that it works.

The question is are you willing to take the next step are you willing to change something. Are you willing to make a commitment to yourself to make a blog post a day talking about what you want. If it gives you the opportunity of making $$$’s of new residual commissions. Only you know the answer? It could sound like work to you personally for me it’s a pleasure. Work is sitting in a 9-5 day job with someone planning your holidays, your toilet breaks and what you are worth and then giving 20 to 50% of your wages to the taxman before you get to spend a penny.

The one sure thing of life is none of us get out alive, and we will all pay the price. What price we pay will determine what rewards we get when we are here. So if you want to watch football instead of posting a blog post this week then enjoy the football. Just don’t complain if you get laid off from your job after 20 years that is the price of job security. I personally made the decision to quit my job many years ago I left myself no option. You do not have to do that you can keep your job skip one hour of TV and do your daily blog post and give yourself an opportunity to build a new residual income stream from taking these new steps.

Or you could be like me and just decide enough is enough and resolve to never give up until you become a success in your online business. Unless you die you will be unstoppable.. 🙂 If you are ready to take the plunge and join our team click on the link below and Get Started Today..

Lets Get Started

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In Living

How WP Salesletter Can Change Your Life

Sotiris — June 10, 2012

How WP Salesletter Can Change Your Life Okay your sales letters suck you want to change your life by making your fortune online but if the truth be known you really don’t know where to begin. So you continue buying the same old products going on facebook throwing out a few MLM links here and there and hoping and or praying for a miracle. There is good news and bad news! The good news is there is money to be made on the Internet the bad news is the way you are doing it probably will not work. In order to make money on the Internet you need a hot niche or product a target market some traffic and a sales page that converts. Okay finding a hot target market or niche is something with a little help and imagination you should be able to do.

Getting traffic that is another thing that can be learned, you can use traffic from social media, Facebook,Twitter,Youtube, Pinterest Etc. Paid marketing like Facebook, Google Adwords or Media Buying, Email marketing or JV providing you have or know someone with a list who is willing to mail to their list for you in exchange for a share of your profits. Or else through SEO yes search engine optimisation getting free traffic from Google, Bing and Yahoo and other search engines. Once you have learned 1 or some of these various strategies to drive traffic. Then you need to be able to convert the traffic. From traffic into optins and sales. If you are not an expert at copywriting or don’t have a few hundred to up to 50k to pay a top copywriter to write you a sales page then you may find it very difficult getting your first sale online with your own product or service or sales letter.

This is where WP Salesletter takes over it is a wordpress plugin with a one click installation it is simple for anyone to create an awesome looking sales letter in 10 mins. Top converting tested headlines and copy are included so you don’t have to write the sales letter you just pick out the best copy to suit your product or service. These headlines and copy have been tried and tested by a top internet marketer who has made well over $100,000,000 US Dollars in sales. They are not just plucked out thin air by some geek from elance who hasn’t a clue about marketing online. This will guarantee you results more sales and better conversions get Started Today Order WP Sales Letter Click The Blue Link Below.