Are you branding? Or Unbranding your business?
I have to say it still drives me nuts, all these people who are running around like chicken little’s screaming their MLM’s name from the rooftops.
If you want to find someone inexperienced with marketing online then these people are it.
You often find that these people fit in well to the MLM Dinosaur Category, yes, as technology moves on these poor souls have got left behind, kind of like many kids in schools who are studying for jobs that will soon not exist.
Of course, it is not their fault many of them have learned from people who started marketing many decades ago, the time when if you wanted a pint of milk you waited for the sales call of the local milkman, but unfortunately my friends time’s have changed and marketing and sales have moved on.
The question is has your marketing approach moved on too or are you using ancient methods to promote products and services in the digital age.
People are out actively looking for solutions to their problem, products, and services. In fact, they are looking for everything that you can imagine and probably a lot of things you would not even dream of every single day. They have their credit cards in hand looking for someone with the solution, or a product that solves their problem.
All you have to do is find out where they are looking and put the solution in front of them it’s really not rocket science, if you know what you are doing.
The first thing is you need to be able to understand how you can build a brand that people trust, selling online is not just about making money, it’s about creating solutions for your readers and followers. I can tell you now that flogging a dead horse on the promise of income generation to someone who is not looking to buy a dead horse is really not the way forward. Telling people how great your company is and how 2% of the company members are making a zillion dollars monthly is also not the solution, well it might be if you want to earn a quick $$$$$, but if you want to get customers or keep your customers then it is a big no-no.
When I get an email to my inbox from specific people I generally open them or avoid the emails like the plague. It depends whether the email comes from someone I trust or not.
Trust is huge when it comes to marketing online, the hardest part of making money is getting the first sale, unfortunately, on the first sale you can also mess up that customers trust in you very easily, by selling them some garbage so you can get a quick commission you immediately lose this trust and any credibility you had already built up with them.
So it is imperative you give your customers a great sales experience, sell them a great product that delivers what it sells, give them an extra bonus that makes them feel special. You want them to feel that they have been well looked after and you have over delivered on your promises to them.
That way they are likely to come back to you, again and again, looking to see what you are selling and how else you can help them get the results they want.
The thing is I will tell people what the solution to their problem is often in my blog posts, videos or training. But I will not advertise the brand or name of the product, because as soon as you do that you are practically 50% of the way to losing your sales commission.
As soon as you tell anyone the name of the company or product they start Googling reviews ETC of the product. Once they do this your competitors affiliate link comes up on the search in Google or a paid Google Ad. Your prospect clicks on it and your commission is gone forever.
Most of the inexperienced Internet or Network Marketers are very easy to spot a mile away, they are running around like headless chickens shouting out the name of the business they are promoting whether it be an MLM or someone else’s online business, In the hope of generating affiliate commissions or building a large downline.
This is a big mistake for the marketer but great news for the company or business owner who is growing their company or brand for free and a lot of the time not having to even pay the people who actually did the advertising.
By branding yourself or your own business or company, you will make it easier to sell business opportunities to others, even affiliate or network marketing business opportunities, and lose a lot less commission money in the process.
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