Pay Per Click: How to make the most of your PPC campaign

There are two types of search: organic search and paid search.

Organic search is based on natural rankings determined by search engine algorithms and can be optimized with the help of various SEO techniques.

Paid search allows you to pay for getting your website displayed on the search engine results page when some one uses a specific keyword. The charges are based on clicks or views.

Pay Per Click (PPC) is a type of online advertising where the advertiser only pays if someone clicks on their ad. Successful internet marketers go all out to woo customers to click on their ad.

Here are some tips on how to make the most of your pay per click campaign.

It is very important to ensure that landing pages are working fine. It is a disaster if a customer clicks on your ad, only to reach a broken page. Use PPC tools that come with URL checker.

Efficient management of the budget caps is the key to success in PPC marketing. Budget caps should be enough to capture all the necessary traffic. You need to keep track of what is happening during the peak hours.

It is very important to spend time on keyword research. Use tools like Google Keyword Tool and Google Insights for search. Your keywords should match the ad copy. They have to be relevant.

Ensure that you are showing the ads to the right location. Make the most of geo-targeting facilities. If your target customers stay in a particular region, do not spend money targeting people outside that region.

Ensure that web analytics code is set up properly. Tag the keywords so that you can track the performance. Check for the content of the ad copy. If you allow grammar or spelling mistakes, you lose business. It looks unprofessional.

While setting up a new campaign, check if you have separated content targeting from your search campaigns. It is important to ensure that you are using proper ad extensions. Local and product listings have to be linked correctly.

Smartphone sales are increasing all over the world. 491.4 smartphones were sold worldwide in the year 2011, and it will definitely be more in the year 2012. It is very important to target smartphones and other mobile devices.

It is advisable to create unique campaigns for mobile device users. It is not a good idea to lump them with your computer targeted campaigns because mobile devices perform differently.

It is impossible to be perfect. Mistakes do happen. After all we are human beings. However it is a disaster if you do not correct your mistakes and move on. Learn from the mistakes.

It is advisable to go through the above checklist regularly. Wear your prospective customer’s cap and think. Do some searches and see what people see. It is very dangerous to assume that things are fine.

By following the above-mentioned guidelines, you are more likely to succeed with your pay per click ad campaign.