How To Keep Your Marketing Team Happy And Productive

Today’s global market is full of opportunities and intense competition. The success of your business depends very much on the quality of your marketing team.

You may produce the best product or come up with the best service idea, but if your marketing team is inefficient, you will not make profits and the business will shut down eventually.

In the current world scenario, marketing teams all over the world are feeling the squeeze of shrinking budgets. It is indeed a challenge to keep up the quality of your marketing team.

How to keep your marketing team happy and productive? Here are some tips.

Many businesses, all over the world are downsizing. Successful businesses are sensitive to concerns about budget and staff cuts. When things are not fine and prospects are bleak, it is always a good idea to keep the employees informed. Keeping employees informed in advance prepares them to face tough situations.

A good business first sells its ideas to its marketing team. You cannot sell your idea by just sending an email or by issuing a memo. There should be clear and consistent flow of communication through different channels.

It is very important to achieve marketing team’s buy-in. If your marketing team is not convinced about your product or service, it will show in their work. It can cause immense harm to your business.

One of the proven ways of motivating the marketing team is financial rewards. It is advisable to emphasize the direct relationship between what a marketing team member does and how he/she is compensated.

Successful businesses promote ways which enable marketing team members to be in charge of their own financial destinies. Their compensation structure is designed in such a way.

It is a good idea to celebrate success together. Marketing teams of success businesses celebrate even small victories together. It is true that money is a great motivator; but is not a good idea to just credit the commission amount to their bank account. It is important to show appreciation.

Members of the marketing team work under constant pressure. Successful marketing teams achieve great results with limited resources. This is indeed an achievement and definitely worth appreciation.

It is very important to express appreciation. There are many ways of doing so. You may hand over commission checks to the team members in a get together of employees in the company auditorium. Successful businesses treat their achievers like celebrities. In today’s competitive world, they definitely deserve this treatment.

Even though budget cuts are inevitable, it will not be appreciated by the members of the marketing team. They should be given a chance to air their views and frustrations when they feel overwhelmed. Care should be taken that it is constructive.

Last but not the least; you need to create a “Family” environment in the team. There should be a feeling of belonging. A marketing team member should feel happy to come to work. It is a good idea to organize annual outings.

Keeping the marketing team happy and productive is a challenge. But it is an achievable challenge if you implement the above-mentioned tips.

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