The constant endeavor of successful internet marketers is to increase conversion. They track online conversion rates meticulously and employ time, money and energy to improve the numbers. Landing page design and content plays a major role in conversions.
Your landing literally makes or breaks your business. Here are some tips on how to create a high-converting landing page.
Before even creating a landing page, you need to be clear about the goal. You need to be clear as to what to expect from your visitors. Do you want them to download an e-book? Or do you want them to schedule and appointment for the demo? Or do you want them to buy your product? You need to be very clear on this.
It is advisable to keep the headline short and precise. Lengthy headlines turn off the visitors. Here it is very important to wear your visitor’s hat. Just look at the headline and see if you will get an idea of what the landing offers at a glance.
The content should be precise and to the point. Use minimum number of words to convey the message. Keep the important part of your offer above the fold. Studies indicate that only 20 percent of the visitors view the content below the fold.
Always include a strong call to action. Otherwise your visitor will read and move on. Tell your visitor what to do next. Many marketers lost out on sales due to lack of a clear call to action in the landing page.
It is true that more than 2.2 billion people are using the internet regularly. And the number is growing every day. Still some people prefer to speak to a person before making purchase decisions.
To cater to this segment, ensure that the phone number is prominent in the landing page at multiple locations. It needs to be clearly visible above the fold. Ideally it should be placed at the top left hand corner of the landing page. You may also consider placing it above your form.
People are 25 percent more likely to buy from you if they call you than if they fill out a form. Phone number adds immensely to the credibility of the landing page. Try to encourage your visitors to call you. It is advisable to track the calls so that you can measure the percent of people who called you.
For those who may not be keen on your offer, provide them an option to download some useful material. You may consider offering them a free e-book or a white paper. Your visitor will appreciate your gesture. Another advantage is that your brand will be at the top of the visitor’s mind.
Nothing is final in internet marketing. Keep making changes and keep tracking the results. Continuous improvisation should be your endeavor. It is advisable to A/B test each and every element of your landing page. Keep track of your landing page performance. Google Analytics will help you in this endeavor.
By implementing the above-mentioned guidelines while creating your landing page, you will surely get miles ahead of your competitors.
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