Every time Google announces that it is updating its algorithm, internet marketers all over the world get nightmares. Each algorithm update is a defining moment. It can make or break your online venture.

Earlier Google algorithm updates gave an opportunity for erring webmasters to clean-up their act and to resubmit a re-inclusion. But the latest Penguin update has made this almost impossible for websites which are severely affected. The best recourse appears to be to start afresh.

Google has more than 80 percent share in the search engine market. It always strives to provide the best search experience to its customers. Its algorithm updates are aimed at improving search relevance. Google hates spam and Black Hat SEO practices.

The secret to success in internet marketing is to align your goals with that of Google’s. If you seek to add value to your customers and prospective customers by offering information or products or services through your website or blog, without resorting to Black Hat SEO practices, you will surely be in the good books of Google.

Here are some tips on how to rank high in Google, irrespective of its algorithm updates.

Content is the king

Content was, is and will always be the king. Create rich and diverse content that stands out from the competition. People look for information on the internet. If you have that information, they come to you. It is as simple as that. Ensure that the content is relevant to the main theme of the website.

It is very important to ensure that there is no grammar or spelling errors. Your content has to be informative and entertaining. Otherwise people will get bored and move away from your website.

Keyword research

Right keywords still make a difference between high traffic and low traffic. Choose a keyword which is appropriate to the subject. It is always advisable to go for low competition keyword with significant number of searches. Google keyword tool is an amazing tool for keyword research.

Use the keyword in the title, URL and in the first paragraph of the content. Keyword usage should be natural and should go with the flow. You will be penalized by Google if you overuse the keyword in the content.

Link building

It is very important to get backlinks from websites that are of high quality with high PagrRank. Otherwise it will have a huge impact on your website’s ranking. The websites and blogs from where you are getting links have to be relevant to your business.

Social networks

Social networking websites like Facebook, Twitter, Pinterest and Google Plus have gained in popularity immensely in the recent past. Facebook alone has more than 900 million users.

It is very important to integrate your website with social networking websites. Engage your friends and followers. Offer to answer their questions and solve their problems through your products and services.

Encourage the members in your network to share your website content with their contacts, taking care not to sound pushy.

Analytics

Internet marketing newbies overlook the importance of analytics. It is very important to know what is going on. Tools like Google analytics help you to analyze your website’s performance and to stay in control.

Google SEO is challenging, but not a rocket science. By following the above-mentioned guidelines, you can be assured of high PageRank always and stop worrying over when Google will release its next update.

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