Created in March 2006, Twitter is an online social networking service has over 500 million active users. Over 340 tweets are generated daily. It is one of the top ten most visited sites on the internet. Businesses use Twitter for brand advocacy, market research and reputation management. They are discovering more uses of Twitter every day.
Internet marketers who use Twitter to promote their website have reason to cheer. A study conducted by Branded3, a reputed digital marketing agency, has revealed that tweets do affect the Google ranking position of your website or blog.
It was the biggest study of tweets conducted anywhere in the world. It has proved the strong correlation between the amount of tweets about a URL and its Google ranking. According to the study, URLs receiving over 7,500 tweets ranked inside the top five results.
The boost in Google rankings of a given URL is significant when it is shared on Twitter. The effect of the boost appears to level out at around 50 tweets. The subsequent benefit of gaining additional tweets is minimal until around 5,000 tweets. It is after reaching 5,000 tweets that the ranking improves significantly.
Branded3 used its award winning Twitter petition site twitition.com for the study. The study was conducted only for Google and no other search engines were considered. It makes sense as Google has more than 80 percent search engine market share.
When someone singed a Twitition, a tweet was sent from their account, thereby starting the viral effect. The assumption was that the number of signatures equals the number of tweets about that URL.
The study result is a wake up call for those who are yes to use this wonderful tool to help their business. There are many ways of using Twitter for business. The first step is to create and account in Twitter with your brand name or your company name.
Search for people related to your industry. Follow them. Engage with them by sharing your website URL. Offer assistance using your product or service. Answer their queries. Talk about their interests too sometimes.
Use direct messages for 1-to-1 conversations. This powerful feature helps you immensely to connect with your followers. Encourage your followers to share your URL with their contacts.
Tweet information about your product or service regularly. Also provide general information which you think will add value to your customers and prospective customers. If you are planning to hold seminars, invite your followers. Share the latest information about your business with your followers. Ensure to include your URL in the tweets.
If someone comes up with a complaint about your product or service, ensure that it is resolved to their satisfaction. This will add to your credibility. Appreciate them for bringing it to your notice.
Many businesses are still testing out Twitter and have not seriously considered using it regularly. The above-mentioned study is bound to have a huge impact on the social media strategy of many individuals and organizations.
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